Springtime Changes

Spring is finally here along with warmer weather. As a business owner, you can take advantage of the “spring forward” time change. Now that the sun is around for a little while longer during the day, it is the perfect opportunity to use the extra daylight to promote your products or services.

One way you can take advantage of this beautiful weather is by promoting your business outside. Set up your products out front along with refreshments. If you offer services, place seating outside to attract customers. Let’s be honest, who doesn’t like to be in sunshine? You can also keep the doors open, or put fresh flowers in the front.

Another idea for taking advantage of the extended daylight is you are given another opportunity to promote and sell your product. There’s nothing like a “change of season” promotion to set the tone for the upcoming summer months. Do a little spring cleaning on your old promotions, and come up with something new and bold for your potential customers. People tend to travel more during the summer, and they will venture outdoors to a store or shop while it’s warm outside. When the sun is out and the weather is nice, it is the perfect time to attract these traveling customers.

Another option to consider as a business owner is to extend your hours of operation. By extending your time open by just 1 hour, it can make a huge impact on your sales. Many people are out hanging with friends and family and enjoying being outdoors and out of the house later in the evening. Potential customers are moving about the city, and it is the perfect opportunity to gain new business. Regardless of what you decide to do in the new season, make sure that when you are presented with an opportunity to increase sales and gain customers, it is in your best interest to take advantage as much as possible. What better time than now to start thinking of new ways to increase your customer base!

Stay Focused. Grow Confidently.