Spring into these new brand tips, trends, insights, and more!

Monigle joins the Worldwide Partners Network

We’re thrilled to announce that as part of a bold new effort to strengthen our independent business model and expand our global footprint, we've joined the global independent business network,?Worldwide Partners, Inc.?Learn about this exciting new partnership and the benefits to our clients and partners here .

Top engaged content

Humanizing brand tracking

Brand tracking isn’t just “tracking.” Learn about why brand tracking matters , how to design it to maximize impact, and ways to take a more human approach to gaining deeper insights into how consumers experience your brand.?

Hidden stories behind brands

The reality is, static brand guidelines are an inadequate conduit for storytelling. Read about how some of our BEAM clients, including?Salesforce and Peloton, have created public-facing guidelines, allowing for a new avenue of storytelling and brand engagement.

Brand architecture series

We’re thrilled to kick off a new series around Brand Architecture. We’ll walk you through some of the most common catalysts that cause brand leaders to revisit portfolios—and then discuss key steps for successfully restructuring them. Read Part 1 and Part 2 .

Recent webinars

Journey mapping to humanize experience

Watch this webinar to learn how a top ten healthcare brand turned to journey mapping research to understand consumers perspectives on experience across the entire journey and how they used the findings to elevate their brand reputation.

Designing a differentiated brand experience

Watch this webinar as we dig into the important sensorial attributes that drive consumer decision-making and how brands can leverage these attributes to create a distinct and differentiated brand experience in physical spaces.

Brand bites: what we're reading, watching, and listening to

Podcast: Build a power brand

Recommended by Peter Litzler, Brand Development

Strong brands are not made by accident. They are made by design.” ?Listen to this Branding over Wine episode with Unilever’s brand, marketing and communications director on how to strengthen our brands from the inside out.

Customer journey patterns

Recommended by Brendha da Silva, Insights

An alternative way to think of customer journeys is as continuous patterns of mental experiences traced over time. Learn which patterns are most effective and where brand leaders should be investing resources for the best possible outcomes.

Break the rules: brand language is yours to create

Recommended by Allison Young, Marketing

We can choose what we want our brands to be — what feelings they might evoke, and what words we’ll use to do so. Read this article about how as writers, and through the power of language, we can take creative risks and dream up brands that aren’t beholden to arbitrary rules.?

NY's indestructible logo

Recommended by Jim Lowell, Managing Principal of our NY office

New York City recently launched a “We ? NYC” campaign. While it hasn’t been the most favorable campaign, likely a lot of the backlash has stemmed from a comparison to the iconic I ? NY logo. Learn about the history of this powerful logo and its recognition around the world.

Culture and community

Celebrate Diversity month

April is Celebrate Diversity month, a time to recognize and honor the beauty of our unique cultures, backgrounds, and traditions. Take time to learn about and celebrate the diversity surrounding us with these helpful resources .

Let's chat

Interested in working together??Reach out to us , we'd love to have a conversation about your brand.

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