Spring has sprung — and we’re ready to help you grow. ??

March is over and we’re springing forward with new campaigns, fresh thinking, and exciting technologies to help our clients get ahead. Here’s what’s happening this month at E29.

E29 HIGHLIGHTS

We’re back from Natural Products Expo West, where we enjoyed time with clients and industry peers, sampled our way through new products, and explored innovations in all things natural, organic, and healthy. Our standout trends? Protein-packed snacking, innovation in functional beverages, indulgence with chocolate, and mushrooms everywhere. Most of all, we were excited to see the significant increase in women-owned brands and companies this year! Take a look at some of the founders from the show.

?CLIENT HIGHLIGHTS

“Test and learn,” is our mantra — and it’s how we stay ahead in the ever-evolving landscape of marketing technology.?We’re currently running Shoppable Commerce programs for multiple clients. The programs deliver a seamless path to checkout at any retailer, from anywhere across the client's entire media mix, including social media, retail media, programmatic, paid search, CTV, video, email, and brand websites. This technology is integrated with our client campaigns and then consumers can ?easily shop our client’s products from their favorite retailer using one, centralized landing page. To see one example in real-time, check out the landing page of our Foster Farms client.

While others were seeing green this March, we’ve been seeing pink. Follow @pinkglowpineapple on Instagram to see everything we’ve worked up for our Fresh Del Monte client’s Pinkglow Pineapple Easter program.

THOUGHT LEADERSHIP

Global spending on Influencer Marketing is projected to top $34 billion this year and AI is poised to reshape how marketers identify and engage with influencers for the better. Read our thoughts on Cracking the Code: AIs Role in Supercharging Influencer Marketing Campaigns.

THE MONTHLY?29

Did you know that the number 29 is the 10th prime number? The first three people who can tell us the previous 9 will receive a “prime” gift from us. Simply email [email protected] with your answers!

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