Spring has sprung!

Dear friends,

Welcome to our newsletter,? Flopicco Design Studio ’s monthly selection of news and trends on the present and future of branding, design, culture and our studio — curated by our in-house team.

We aim to keep it short and interesting. Please enjoy and let us know what do you think!

?? Spring has sprung: The season for fresh ideas

This spring we are really happy and proud that our founder and Director Florencia Picco has been chosen both by The Global Entertainment Marketing Academy of Arts & Sciences and the ADCI - Art Directors Club Italiano to act as a juror of their Europe Awards (Ceremony May 10th) and the Giovani Leoni (Winners to be announced on March 30th), respectively.

You can read more here:

And here:

???? A delicious portfolio update

This time we are sharing the first apparel collection we created for Burger King . Royal Perks is Burger King's loyalty program, it aims to reward its customers with benefits ranging from rewards, early access to special offers and cool merchandising.

Flopicco Design Studio ?was in charge of developing an iconic apparel Royal Perks collection, unisex, fun and easy to produce, and of creating the branding elements for the Royal Perks digital pop-up store.

It was not only great to be able to wear our own designs, but also to learn that our very first first badge of Royal Perks sold out in just a couple of days! ??????

Learn more about this tasty project on our?Portfolio???

?? Changes are hard: These New Yorkers are not loving the city new logo

Yup, the city of New York replaced the I ?? NY logo designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. Graham Clifford, the designer and art director who oversaw the new logo, said the idea was to “give it more of a modern twist”. People are not loving it though.

Read more about on 纽约时报 :

También puedes leer acerca de este nuevo logo en Gràffica :

Y acerca del viejo logo en Brandemia_ :

?? Food for thought: One of Japan’s Most Revered Architects Says the World Should Build Less

Japanese architect?Kengo Kuma [ KENGO KUMA & ASSOCIATES ], whose projects explore connections?between?natural?and man-made systems, said the world should limit new construction to reduce the climate impact of the built environment.?

There has been an inextricable link between new buildings and economic growth in the 20th century, but that relationship must change because the climate impact from unfettered development is so great, Kuma said in an interview.?

Read about it on Bloomberg CityLab :

?? If you happen to be in Milan: Don't miss Ann Veronica Janssens's Retrospective

Milan’s Fondazione Pirelli HangarBicocca presents ‘Grand Bal’, a?retrospective?of the work of Belgian artist Ann Veronica Janssens, one of the world’s foremost artists. Throughout her 40-year career, Janssens has continued experimenting with?light, her primary material.?

Read more on designboom :

?? A Book or Two: Jenny Odell’s 'Saving Time' and Pooja Laksmin’s 'Real Self-Care'

Two new books, offer a framework for thinking about the world beyond capitalism: Jenny Odell, an artist whose last book?How to Do Nothing?became a surprise bestseller after its publication in 2019, attempts in?Saving Time?to make visual the ways in which capitalist conceptions of time are artificial and historically situated, and provide newer and more nourishing alternatives.?

Pooja Lakshmin’s?Real Self-Care?is a self-help book that aims to offer self-care tips that go beyond telling individual people to buy more expensive face creams, and instead help readers both live within the systemic outrages of capitalism and find ways of changing the system.

Read more about it on Vox :

?? This Month's Quote

And this Monthly is over. Happy Spring/Autumn! Hope you have a great season. See you in approximately 30 days! ??