Spring forward

Hello and welcome to the SLG Agency newsletter for April.

We hope you’re all full up on Easter eggs and fully energised for what will no doubt be another whirlwind month.

It feels like things are starting to heat up in the world of construction, with a growing PMI index and decreasing inflation, so now feels like a good time to make sure your brand takes advantage of the changing conditions.

To help, we’ve got an insightful piece on how your brand can benefit from the laws of compound growth, as well as some insights from our Horizon survey. Oh, and there’s also some slightly braggadocious news on more awards nominations for the agency.

The Compound Marketing Growth Effect

We’re in a world obsessed with instant gratification. Tiny hits of dopamine from continuous scrolling, the impatience we feel waiting for a 5-second ad to end before we can click ‘skip’... the concept of patience seems to be an at an all-time low. However, there's a force in marketing that thrives on patience, consistency, and the power of momentum.

?

Allow Josh Heaton , Head of Client Services introduce you to ‘compound marketing growth’:

?In the words of Albert Einstein, “Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn't … pays it.”

?However, what Albert didn’t know (I assume) is that the compound effect doesn't just apply to finance but is equally potent within marketing.

Marketing’s one fundamental purpose is to achieve growth. Often this simple aim can get misconstrued and overlooked as marketers obsess over clicks, traffic, leads… or that shiny new AI integration (instant gratification). But simply put, if your marketing activity is not demonstrably delivering business growth, then you might want to take another look at your strategy.

?So how can marketing achieve business growth? And, better yet, how can we compound that growth for maximum effect? Well, seeing as you’ve made it this far, I’ll tell you. Growth is achieved through the successful application of any one of the following marketing components:

·?????? Equity

·?????? Experience

·?????? Activation

?Each one of these components is important, and each contribute towards brand growth in different ways and over different time frames. These are the three main levers you have available as a marketer. If you can get all of them firing at the same time, you can achieve maximum impact.

?

Keen to learn more about how to make compound growth can work for you? Check out his full piece here

How does your brand stack up?

It’s a new financial year, and a time for many marketers to bring up the topic of budget, results and returns with colleagues across the business. If that’s you, here’s how your peers are approaching 2024:

41% reported an increase in budget, with 39% holding their spend to last year’s levels

Lead generation remains the primary focus, but brand awareness is the fastest growing aim year-on year, a sign that more businesses are thinking about the long-term?

Most of year peers plan to run 4-5 campaigns this year, but 23% have plans for 10+

?How do you compare to the mean? Download your copy here and see how you stack up.

Kings in the North – SLG scores nominations with Prolific North

Spring means lighter nights, flowers in bloom, and the start of awards season - and it’s already looking good for SLG with two nods at the prestigious Prolific North Champions Awards.

Recognising the best in marketing outside the M25, the highly-competitive awards honour the best work undertaken by brands and agencies across the UK.

SLG faces some stiff competition in the ‘Integrated Agency of the Year’ category, while our work for VELUX is shortlisted for Best B2B Campaign – a category that we won at last year’s event, so we’re fighting to retain our title!

The ceremony takes place at Emirates Old Trafford on 9th May, so keep your eyes peeled on your social feeds.

Congratulations to all out fellow nominees, who you can find here: https://www.prolificnorth.co.uk/champions-awards-2024-shortlist/

?