Spring Forward with New Marketing Trends
Wholistic Media Agency
We have over 20 years of experience doing social media marketing for brands, high profile people, authors & non profits.
We once had a client many years ago when Facebook Pages was a new thing and everyone was trying to build up their following. Meta offered bonuses for gaining certain sizes of audiences and ads were just becoming a thing and easy to set in motion. There was also a trend emerging which, to some extent, still exists today and that was to buy followers.?
Companies were popping up in ads all over Facebook that we could buy followers for our page. Our position on this was clear: we do not recommend buying followers (or engagement or reviews). Mostly because it’s creating a false impression which is something we agreed was misleading and therefore unethical, but also because these companies are using practices that go against most social media platforms’ community standard.
Our client, who had asked us our opinion about this new trend, apparently ignored our advice and purchased 30,000 followers for his Facebook page.
A few months later, he was struggling to get book publishers interested in his book, even though he had a large following on social media. Their tools could see that even though his audience was large, it didn’t seem to be engaging with his content. He asked us to take a deep dive to determine how to get his engagement up.
We took a look at his audience demographics and overlapped that with the demographics of the folks who were engaging with his content and we found that 30,000 people who liked his page were located in Egypt, but that none of those people (no one) from Egypt were engaging with his content. If you do the math, you’ll realize that 30,000 people who don’t interact with your content can definitely skew your engagement rate and there’s not much we can do to make fake followers engage.
We’d love to hear your story!
The influencer marketing landscape is buzzing with fresh ideas in 2024.? While micro-influencers with their dedicated followings remain a star attraction, brands are also seeking long-term partnerships for consistent, high-quality content.?
This content, however, is taking a turn towards authenticity with user-generated content playing a bigger role.? Video is still king, especially on platforms like TikTok, but influencer marketing is expanding its reach beyond social media, exploring collaborations on podcasts, merchandise, and even live shopping events.
Micro-Influencers:? While mega-influencers still exist, brands are increasingly turning to micro-influencers with dedicated, engaged communities? for a more genuine connection with consumers.?
Authenticity:? Consumers are ditching the picture-perfect content and craving real connections.? Look for influencer partnerships that feel transparent and relatable.?
Live Shopping:? People love the ability to buy directly from influencers during live streams.? Expect to see even more brands leveraging this interactive approach.?
Niche Expertise:? Brands are prioritizing influencers with deep knowledge in specific areas over just a large following. This ensures they reach the right audience.?
Employee Influencers:? Companies are empowering their employees to become brand advocates on social media, creating a more genuine voice for the brand.?
Spring is a time for renewal and fresh starts, and that includes your content creation strategy! To stay ahead of the curve, here are some tips to capitalize on the hottest trends for spring 2024:
Embrace sustainable living: Eco-conscious consumers are on the rise. Create content that highlights sustainable practices, ethical production, and eco-friendly products.
Channel your inner adventurer: With travel restrictions loosening, people are eager to explore. Inspire wanderlust with travel guides, destination reviews, and content showcasing outdoor activities.
Get crafty and DIY: After years spent indoors, people are rediscovering the joy of hands-on projects. Tutorials, inspiration boards, and content featuring DIY projects will resonate with this trend.
Mental health matters: Self-care and mental wellbeing are no longer afterthoughts. Create content that promotes mindfulness, relaxation techniques, and healthy habits.
The future is bright (and bold): Embrace bold colors and playful patterns in your visuals to reflect the optimistic spirit of spring.
Bonus Tip: Leverage trending hashtags to increase discoverability.
By incorporating these trends into your content strategy, you can stay relevant, engage your audience, and blossom alongside the spring season!
领英推荐
General Spring Vibes:
Sustainability:
Adventure and Travel:
DIY and Crafts:
Mental Health:
Bold and Playful Aesthetics:
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