The Spring Edition
Hey! I’m excited to bring you the spring edition of IN THE KNOW newsletter tailored for Nordic agencies. A source for news, events, insights, product updates and more from LinkedIn.
Before we dive in let’s take a look at the ?? four things you need to know:?
1. Introducing LinkedIn CTV Ads (only available when targeting members in the US at this point). This new ad solution helps you target and engage with your audiences both on and off LinkedIn. CTV Ads builds on the success of In-stream Video Ads, which are helping customers nearly triple their in-stream video completion rate, and is designed to help you get your creative in front of the LinkedIn audience against high-quality, streaming television content on connected sets. Check out how it works!
2. The B2B Institute’s newest report, How B2B Tech Brands Grow, explores how B2B tech brands really grow over time by examining data from three B2B tech categories (Cloud Infrastructure, Business Intelligence and CRM). Download the full report to learn more and tune in to the upcoming webinar on May 15th where the team will review findings from the report and implications for B2B tech marketers.
3.? Join LinkedIn’s Customer Science team for [in]novate: Fueling Business Growth, an engaging online event series. Take a deep dive into creative best practices, video strategies, and how to win high-quality leads in 2024. Learn more about sessions available in all regions and register today.?
4. LinkedIn Top Companies 2024: The 25 best workplaces for growing your career in Sweden. Our 3rd annual LinkedIn Top Companies list highlights the 25 best workplaces at which to grow your career in Sweden right now. Fuelled by unique LinkedIn data, the methodology looks at different aspects of career progression like how employees are getting promoted, adding new skills and more.
Discover our full range of agency resources and tools available to you on our LinkedIn for Agencies page.
We are excited to officially announce LinkedIn activations and opportunities at Cannes Lions 2024. Stay tuned for information to come in the next issue. Looking to learn more about Cannes Lions? Visit the official site for all the details.
Partners play a critical role in the B2B growth story. Hear from Melissa D'Arienzo, Director of Channel Sales at LinkedIn, on what's happened at LinkedIn and the B2B industry, where the LinkedIn Marketing Partner Program is today, and what we have accomplished together in the last year.
Nearly 60% of B2B leaders have named video the leading technique for brand building, according to LinkedIn’s 2023 B2B Marketing Benchmark. Among those same leaders, 67% indicate that they will be increasing their use of video in the coming year.
B2B marketers report feeling more pressure to prove the bottom-line ROI of their initiatives than ever. If we can’t answer the question “why is social media important for B2B” in a way that satisfies the C-suite, our social media budgets could be at risk.
Data is one of the most valuable resources a B2B marketer has. It is the key to uncovering insights into how well your campaigns — and your company — are performing.?
CMOs bring a unique perspective to the growth conversation because they’re able to synthesize business priorities, market nuances, and customer needs in a way that no other function can. And when the business directive points to growth beyond borders, this becomes even more important for three main reasons.
Make The Most Out of Your LinkedIn Marketing Campaigns!
Upcoming Sessions – all starting at 11:00 CET: More information per session can be found on each registration page
领英推荐
Running Brand Campaigns?– April 25th
Targeting your Audience?– May 17th
Optimizing Campaigns?– May 23rd
Ad Formats?– May 30th
Lead Gen on LinkedIn?– June 6th
Product Roadmap?– June 13th
Account Based Marketing?– June 20th
Register for any or all upcoming virtual certification sessions using the associated links below. We hope you'll join us!
May 16 at 9.30 CET: EMEA Virtual Marketing Fundamentals Certification Day
May 21 at 9.30 CET: EMEA Virtual Marketing Strategy Certification Day
Have any LinkedIn product questions gone unanswered? Join our #AskMeAnything sessions with Lucy Sonter, our Product Marketing Manager. She will discuss LinkedIn Audience Network, Sponsored Articles, Dynamic UTM, and Thought Leader Ads. You must be a LinkedIn Certified Marketing Insider to join.
For security purposes, work emails need to be reverified every 365 days and to access content on the My Company tab of your employer’s LinkedIn Page, you’ll need to verify your work email separately. You can verify your workplace by using your current company email address and confirming a code sent to that same email address. Currently this feature is only available to members working at select companies as LinkedIn continues to expand support for this feature.
I hope you enjoy this month’s issue and as always, please do not hesitate to reach out to me with any questions.
Niclas Prenker
Head of Agency, Nordics
LinkedIn Marketing Solutions