On a spring afternoon thirty years ago...

On a late spring afternoon, 30 years ago, a young scientist worked on his computer at King’s College London. He was studying tests carried out on pairs of identical twins. Filling his computer screen were results from skin biopsies, faecal samples, and bloodwork, all attempting to answer the age-old question of nature vs nurture.?

25 Years later, the scientist set off on his bike to give a lecture. His work from all those years ago had become world famous. He’d demonstrated many ways our genes controlled our destiny and many more we are free from the genetic constraints of our birth . Most importantly for this story, he’d proven that we all respond differently when we eat food - even in the case of identical twins.?

He gave a lot of lectures. But this one would be different. An encounter that day would change his life and the lives of many others, who would go on to live healthier lives as a result.That scientist was Professor Tim Spector, and this encounter was with me and my co-founder George.?

That was the day ZOE was born. What followed was the world’s largest nutrition science study to realise the vision of personalised nutrition, and a team of scientists dedicated to fulfilling ZOE’s ultimate goal: to improve the health of millions.

A lot’s happened since then. From the gut microbiome to menopause - our studies have made groundbreaking discoveries about our bodies’ relationship to food.?Based on what we learned, we developed and launched the ZOE personalised nutrition programme in the UK and US.

When COVID swept the planet, we felt we had to do something , and in five crazy days rebuilt our technology to help. Over 4 million of you contributed to the ZOE COVID study. We discovered new symptoms and delivered critical information to the government.

Today, over 50,000 ZOE members make life-changing improvements through our personalised nutrition revolution. Over 250,000 of you are on our UK waiting list. Millions of you contribute to the ZOE Health Study.

To continue our work, we’ve just raised ￡25 million from our current investors who believe in the future of ZOE and share our vision of a world where doctors are able to focus on preventing diseases rather than just treating them. Now we want to give our loyal community the chance to become owners in ZOE , and be even more involved. ZOE is only possible because of the amazing contribution of all of you to further our shared understanding of science. So as a member of our amazing community - we want to give you the exclusive opportunity to own a piece of ZOE from as little as? ￡10.

With this investment, we’ll carry out more cutting-edge research, advance our artificial intelligence and bring personalised advice to more people. We’ll introduce new research questions into the ZOE Health Study with more people. And we’ll keep improving ZOE to bring better health advice to the world.?

Become an Owner

As one of our community, to learn more about owning a piece of ZOE, simply click here before the 13th December to pre register for priority access and you can invest when we launch later in the month.

This is a financial investment, so please be aware of the risks involved. We are still a startup company and while if we grow you could make a return on your investment, if we don’t you could lose your investment. We recognise this opportunity isn’t right for everyone, so please do not feel any obligation to participate.?

Due to financial regulations unfortunately this opportunity is only open to members of the ZOE community in the UK and Europe at this time.

We hope that thousands of you will invest ￡10, and join us on our mission to improve the health of millions.