The Spring 2024 edition

It's been a busy few months for the ZeroLight team. We've proven the huge potential of CloudXR for automotive retail alongside 英伟达 and Amazon Web Services (AWS) , expanded the exciting opportunities possible with OmniStream? for 欧特克 VRED?, and much more. Scroll through some of our highlights below...

ZeroLight takes Autodesk VRED? beyond the studio at Autodesk AIF 2024

We were thrilled to be invited to exhibit at Autodesk Automotive Innovation Forum (AIF) 2024, 7-8 May in Darmstadt, Germany.

We met with many talented car designers who were interested to hear about the numerous benefits of cloud streaming their Autodesk VRED content for interactive marketing and sales.

AIF attendees were able to test drive a pioneering online configuration and sales experience, built with Autodesk VRED? and powered by OmniStream?. This concierge-style experience allows product experts to guide their customers through a shared configuration session that blends the intimacy of the dealership with the convenience of an online configurator.

With OmniStream, automotive brands can remove the time, cost and effort of converting their master Autodesk VRED models into multiple formats for marketing and sales applications. They can also be certain that their vehicle is represented exactly as the designer intended, without the risk of critical details being incorrectly translated into different engines.

Find out more about what we got up to at AIF 2024 in this article:

Why it's time to consider CloudXR for automotive retail

In April, ZeroLight’s Chris O’Connor and David Randle from Amazon Web Services (AWS) joined forces to demonstrate how CloudXR can help OEMs deliver high-fidelity customer retail experiences that convert at scale.

In the webinar, we covered how 英伟达 ’s CloudXR tech can help brands overcome the challenges associated with traditional VR experiences, as well as the best ways to deliver a CloudXR experience for multiple store locations, with considerations for hardware and user experience.

We also explored what the near future holds for CloudXR-powered product experiences and how they can be enhanced with Generative AI.

The content of the webinar was originally selected by NVIDIA to be showcased at NVIDIA GTC 2024, where Chris O'Connor also contributed to a panel discussion on the future of extended reality and generative AI.

You can watch both of these on-demand sessions on NVIDIA's website, here.

Tech Times names ZeroLight in top 5 best AR and VR development companies in 2024

We were over the moon to be recognised by the Tech Times as one of the Top 5 best AR and VR development companies in 2024.

The list highlighted a handful of companies that were empowering brands to delight their customers with immersive VR and AR product demonstrations to boost their marketing efforts.

Find out more:

You might have missed: Transforming the customer journey with Mitsubishi Motors North America

You may have missed a session we delivered at CES 2024 in partnership with Mitsubishi Motors North America, Inc. (MMNA) and Amazon Web Services (AWS) .

In the talk, Darren Jobling explained how we've been working with MMNA to provide car buyers with a unique digital retail experience.

Have a watch to see how we transformed MMNA's buying journey and hear from MMNA themselves about the impact these changes had on overall performance:

ZeroLight and Contechs form strategic partnership

We're very excited to have formed a strategic partnership with Contechs , the innovative design and engineering company.

ZeroLight offers a powerful 3D visualisation platform that empowers OEM brands to build connected and personalised customer journeys. Contechs delivers innovative design and engineering solutions to global OEMs, from concept to production. Together, this new partnership will bring the latest cloud-streaming technology into the design studio.

The ZeroLight platform provides design teams with access to specialist technologies and capabilities such as 3D cloud-streaming, high-fidelity real-time visualisation, digital twins, AR, and VR. Together, Contechs and ZeroLight are excited to bring this technology into the design studio.

Darren Jobling, CEO at ZeroLight

Find out more about our new partnership with Contechs, here.

If you have any questions about any of the content featured in this edition of the ZeroLight newsletter, please send a direct message to Ben Gardiner, or contact the ZeroLight team via our website.