Spreetail Monthly August ‘24 Edition

We are pleased to announce that Joshua Ketter, formerly the CEO of Retail, has now taken on the role of Global CEO at Spreetail. Josh joined Spreetail three years ago as Chief Financial Officer and became CEO of Retail last September. With over a decade of ecommerce experience at Amazon and Target, Josh's leadership has been crucial in driving Spreetail's success.?

“I am honored to take on the role of Global CEO at Spreetail. Our team is incredible, and I look forward to building on our solid foundation, driving innovation, and continuing to deliver exceptional value to our brands and partners. I want to thank Brett and all of you for your trust in me. I am committed to keeping and re-earning it every day through decisions, results, and effort.” - Josh Ketter, Global CEO?

Brett Thome, who has been leading the company since 2011, will continue to contribute to Spreetail's vision and strategic initiatives. He will focus entirely on building our next two core service pillars while ensuring a smooth transition and ongoing success.?

"Joshua's leadership and strategic vision have been pivotal in our recent growth, and I am confident he will continue to drive Spreetail forward as our new Global CEO. This transition is a testament to our commitment to strategic planning and leadership development within Spreetail." - Brett Thome?

Spreetail’s Biggest Day?

Spreetail set new records by achieving our two biggest sales days ever during July’s Amazon Prime Day event, marking a significant milestone for our company.?

This success was made possible by many of our top brand partners, including Sterilite, Intex, ChargePoint, Yakima, Maven Lane, and Hurricane Fans. Your trust and valued partnership were instrumental in reaching this incredible achievement.?

We also extend our thanks to the Spreetailers who went above and beyond to make this our best deals event yet. Our channel managers, brand merchants, content specialists, and fulfillment workers ensured that the right products received appropriate promotions and were delivered to customers on time. During the 48-hour event, our Fulfillment Centers shipped 250,000 items, all adhering to the 2-day delivery promise.?

Cheers to you all! ???

"By partnering with Spreetail we are better able to manage and plan our inventory flows.?While many 3P providers can list products on Amazon and provide an avenue to sales, few others can be the ‘one-stop shop’ that Spreetail is.?Beyond a classic vendor/seller relationship working side by side to upgrade content, create A+ listings, and manage marketing services Spreetail has been a valuable partner in navigating the Amazon landscape.” - Lucas Matzke, VP of Sales – Clam Outdoors

Meet a Spreetailer: Prime Day with Kseniya Gudaus

Role: Sr. Director of Amazon Marketplace

Spreetail helps brands across multiple industries. During this year’s Prime Day event, were there certain categories that were pushing for promotions over others??

• This year, we observed Amazon's success stemming from high Average Selling Price (ASP) products, particularly well-known items offered at a discount of 20% or better. Amazon has not announced their top-selling categories publicly, but many advertising efforts highlighted Electronics, Clothing, and Household Appliances. Spreetail’s top-performing categories included Lawn & Garden, Vehicle Parts & Accessories, and Kitchen Appliances.?

We know brands look towards promotions to generate awareness and get a GMV (Gross Merchandise Volume) boost. Were there any other goals or objectives that our brand partners were working towards this year??

• Prior to any major event, we closely partner with our merchants and brands to understand each brand’s unique goals. Our most frequent feedback involves striking a balance between incremental sales and acquiring new customers through Best Seller Rank (BSR) improvement. By focusing on these objectives, we can tailor our promotional strategies to meet the specific needs of each brand, ensuring both immediate and long-term success.?

This year, Spreetail and our brands hit record-breaking numbers during Amazon Prime. What do you think made this year so much more impactful??

• Our teams leaned heavily into proactive planning to leverage the best available placements Amazon has to offer, followed by heavy advertising to ensure our deals were prominently featured. In our experience, Top Deals and Best Deals provide 3X the performance of any other deal on Amazon due to their extensive visibility, including in search results, on the Amazon Deals page, and with Prime Day Deal badges in advertising. Our Prime Day advertising efforts began three weeks before the event and continued for three weeks afterward to capture customers who may need more time to make a purchase decision.?

What promotional or ecommerce trends are you seeing circulate this year that you think everyone in the space should keep their eyes on??

• Firstly, there is a significant shift towards personalization, with brands leveraging data to create highly targeted promotions that cater to individual customer preferences. Additionally, there is a growing emphasis on sustainability, with more brands incorporating eco-friendly practices and products into their promotional strategies. Finally, the integration of advanced technologies like AI and machine learning is becoming increasingly prevalent, enabling brands to optimize their promotional efforts and enhance customer experiences more effectively.?

For brands that might be hesitant to jump into doing promotional events or deals, what advice would you give them??

• Promotions are an investment in your brand. It is important to analyze their impact not only during the promotion period but also in the long term, considering effects 2, 4, and 6+ months down the line. For instance, if your brand is most seasonal in Q4, trying a Q3 promotion can boost your BSR, allowing you to start the peak season strong. Think of it as getting a running start versus your competitors. Set your goal first—what are you trying to accomplish? Is it incremental sales, incremental margin dollars, or improving your new-to-brand visibility? Knowing what you want to achieve will help you create a clear path to reach your objectives.

Add-to-Cart

LTL Shipping on Amazon

Brands looking for handling and delivery options for their bulky items often see Less-Than-Truckload (LTL) shipping as the solution. LTL shipping offers increased security through palletized shipments, cost savings by paying only for occupied truck space, robust tracking capabilities, and access to specialized services like lift-gates and easy pickups. Read our article to learn more about what makes LTL an attractive option for businesses.?

Accelerators vs. Aggregators?

Growing a brand today is challenging. Marketplace giants have set high consumer expectations for fast shipping, easy returns, and prompt customer service. To meet these demands, brands collaborate with strategic partners known as Ecommerce Accelerators and Ecommerce Aggregators. This article delves into what each model entails for ecommerce brands to help you make an informed decision.?

Green-Light Deals?

ChargePoint Home Flex EV Charger?

Embrace the future of electric vehicle charging with ChargePoint's Home Flex Charging Station. This innovative solution offers speed, intelligence, and flexibility, providing everything you need for powerful home charging.?

Link to buy your own!?

Funsicle Oasis Round Swimming Pool?

The Funsicle Oasis Designer Pool is perfect for those seeking a premium pool experience. With its elegant Oak Herringbone print liner, this stylish family pool comfortably accommodates 10 to 11 people.?

Link to buy your own!?

Arcade1Up High-Resolution LCD Screen Multiplayer?

Relive the nostalgia with authentic gaming features, including original licensed artwork, real-feel Light Guns with mechanical slide action, a single-action foot pedal, a light-up marquee, and a molded faux coin door. This item boasts a curated library of four iconic classics: TIME CRISIS, POINT BLANK, STEEL GUNNER, and STEEL GUNNER 2.?

Link to buy your own!?

The Industry Scoop?

Top 5 Ecommerce Marketplaces in 2024?

EMarketer and Marketplace Pulse have released their 2024 U.S. ecommerce marketplace projections, identifying the top five marketplaces by sales. Unsurprisingly, Amazon holds the top spot, selling over three times more than the rest combined. eBay currently ranks second, with Walmart in third, followed by Temu and TikTok Shop, which have seen accelerated success. If TikTok Shop and Temu continue their current sales trajectory, they will surpass Walmart, though Walmart is still experiencing impressive growth to maintain its position in the top five.?

News Source Link?

Walmart Ecommerce Growth?

CNBC’s stock market expert Jim Cramer stated that “Walmart may be the first traditional retailer to truly transform into a booming e-commerce business,” with profit growth now accelerating at an unprecedented rate thanks to their online platform. Last year, the company’s net online sales surpassed $100 billion for the first time. Fulfillment is a significant growth area for them, as they recently announced plans to open five automated distribution centers, which will significantly cut costs and boost profits.?

News Source Link?

Amazon Rufus?

Amazon's new AI shopping assistant, Rufus, rolled out nationwide last week and is now available to all U.S. shoppers. Rufus is designed to enhance the ecommerce experience by answering questions about product details, prices, comparisons, and buying considerations. Drawing on Amazon’s vast catalog, customer reviews, and web data, Rufus aims to provide shoppers with all the information they need to make informed purchasing decisions.?

News Source Link?

The Rise of Coupon Codes?

Promo Code platform SimplyCodes examined 400,000 online brands and found that the number of promo codes sellers have released has increased by 31% in 2024. The size of the discount has increased as well, with the average dollar amount off per promo code increasing 22% year over year, from $27.26 to $33.25.?

News Source Link?

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