Spreading Ideas - Seth Godin

I'm the host of?On the Schmooze , a?weekly podcast that features interviews with talented professionals who have achieved success in their field or industry. I ask probing questions to get them to share untold stories about their leadership journey and how they built and sustained their professional network.

Put insights from me and my guests into action this week and you’ll benefit from for years to come.

OTS Encore 120: Spreading Ideas - Seth Godin (click to listen)

Two decades ago, Business Week said today’s guest "may be the ultimate entrepreneur for the Information Age," because he’s as focused on spreading ideas as the ideas themselves.

He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.”

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and "Purple Cow.” His newest book, “This Is Marketing” was released this month.

He has founded several companies including Yoyodyne and Squidoo - and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association's Marketing Hall of Fame earlier this year.

Please join me in welcoming Seth Godin.

In this episode we discuss:

• his thoughts on leadership: “Leadership is earning the trust to have people hear and believe you and the discernment to differentiate between the people who want to go there and those who don’t.”
• how he learned to accept loss, discovered he is not good at getting elected, and ultimately learned how to be a great leader.
• his belief that true marketers learn how to identify things that need to change in the world, come up with a solution to make change happen, and find the people who need that change.
• his thoughts about how school has been designed to raise kids to be compliant, and the importance of parents to use the time with their kids to help give them the future skills they need.
• how he does not view himself as a great writer. Instead, he has written over 7,000 blogs and 120 books because he learned to speak more clearly and to write what he was going to say.
• his marketing strategy that asks “who’s it for and what’s it for?”
• what status roles are and how important they have been in his life.
• how he keeps a generous abundance mindset and thinks “how do I give them the most that I can?” instead of “how do I get the most out of them?”
• his thoughts about “tit for tat” mindsets and networking with other people.
• his mindset about people taking his ideas and running with them, and how it makes him happy to see people use his ideas to create positive change in the world.

Listen, subscribe, and read show notes from all the archived episodes at?www.OntheSchmooze.com .

I encourage you to subscribe to the podcast on?Apple Podcasts .?If you love it, please leave an honest rating and review. Doing so?helps this podcast reach more listeners - thank you for your support!?5 Steps to Subscribe and Leave a Rating and Review on Apple Podcasts

About Robbie:

Robbie Samuels is a keynote speaker,?TEDx speaker , and relationship-based business strategy coach?who has been recognized as a “networking expert” by?Harvard Business Review Ascend,?Forbes,?Lifehacker,?and?Inc?and as an “industry expert in the field of digital event design” by JDC Events.?He is a Certified Virtual Convener and Certified Virtual Presenter.

He created?The 5% Advantage Program , a four-week certification program that helps presenters grow in their confidence with Zoom, online facilitation, and virtual event design so they can reduce their tech angst and host more engaging online experiences. Presenters have the opportunity to be "Certified Virtual Event Professional #NoMoreBadZoom."?

He is the host of?#NoMoreBadZoom Virtual Happy Hour , a popular weekly virtual event that explores new ways to design engaging virtual experiences. This event attracts 50-60 participants each week, 50% of them have attended 8 or more times, 20% say they lost track and plan their week around this event.

As a Virtual Event Design Consultant and Executive Zoom Producer, he assists organizations with bringing their in-person events strategically online. He provides virtual event design strategy, emceeing, production (managing the tech, including chat and breakout rooms), and training/supporting presenters. His clients include California WIC, Feeding America, Association of Talent & Development chapter, The National At-Home Dad Network, and the California Notary Symposium.

He is the author of the best-selling business book?Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences?and has been profiled in the?Harvard Business Review,?Forbes, and?Fast Company. He writes for?Harvard Business Review Ascend.?His clients include associations, women’s leadership summits, and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly.

He has been featured in several books including?Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It?by Dorie Clark and?The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact?by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, and Northeastern University.

Robbie is the host of On the Schmooze podcast which features his networking strategies and talented professionals sharing untold stories of leadership and networking.

READ his "9 Ways to Network in a Pandemic" - www.robbiesamuels.com/9ways

Sign up for his free weekly Virtual Happy Hours at www.NoMoreBadZoom.com .

The 5% Advantage Program - Get Certified #NoMoreBadZoom

Right now, everyone is being pretty forgiving when it comes to poorly executed virtual events, but that's not likely to last much longer. If virtual events are part of your business plan you need to get better. We all do.

• You need the confidence and skills to up your game.?The problem is that there are so many new pieces of technology to master quickly that you can feel stuck, overwhelmed, and like you're running out of time.
• The reason options are overwhelming?is that you're trying to go from zero to 100 immediately, when -- to make the most of your time -- continuously getting 5% better would allow you to focus on the most important and highest-impact options.
• Why??Because you know it's true that if you try to do everything, you will accomplish nothing.?This means, to achieve your goal, you have to invest in a strategy to put time on your side.
• How??The 5% Advantage Program teaches online facilitation and virtual event design, but even more so, give you the tools for reflection and continuous improvement.
• Through this interactive and experiential 4-week program you will get 5% better now, will know how to keep learning so you are far ahead of your peers in a few months, and will be leading your industry 5-10 years from now.
• The time to get 5% better is now because soon you will be sought out, not just for your expertise, but for your ability to deliver that expertise on an interactive virtual platform.
• Interested to learn more about this program and get on the waitlist? Send Robbie an email: [email protected]

Relationship-Based Business Strategist & Business Coach

Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)?

• You want to have a greater impact and increased income.?The problem is?that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.
• The reason?options are overwhelming is that you’re looking at them as a series of disconnected steps when — to make the most of your time — you need a strategy that connects only the most important and highest impact ones.
• Why??Because you know it’s true that if you try to do everything, you will accomplish nothing.?This means, to achieve your goal, you have to invest in a strategy to put time on your side.
• How??This program will help you find the clarity to determine what is the right next step for your business. A book? A podcast? An online course? Masterminds? Speaking on bigger stages?
• Together we will design a Relationship-Based Business Plan?that will allow you to stack your successes to create momentum and leverage your limited time.
• Robbie believes that networking is a marketing strategy?and coaches “expert entrepreneurs” to grow to the next level through relationship-based business strategies and hands-on support. Interested to learn more about private coaching packages? Send Robbie an email: [email protected].

Keynote Speaker

Interested in booking Robbie to speak??At?www.robbiesamuels.com/speaking ?you'll find video clips and a description of his signature session, Art of the Schmooze.

Watch his TEDx talk "Hate networking? Stop bageling and be the croissant!" at?www.robbiesamuels.com/TEDx .

Stay Connected:

• Connect with Robbie on?LinkedIn
• @RobbieSamuels on?Twitter ?and?Instagram
• New to his website ??Start here
• On the Schmooze podcast archive ?- over 200 episodes!