Spotlight on Speaking Newsletter - Issue #36
TR Garland is a #1 bestselling author and Wall Street Journal award winner and is considered one of the world's leading mission-driven mentors for purpose-driven professionals.
Think about the most impactful messages you’ve heard. Were they couched in long, drawn-out presentations? Or were they delivered in a clear and concise manner? Most presentations are neither short nor concise. These messages are typically “lost in the weeds.”
In today’s competitive world, it’s crucial for experts in their industry to find ways to increase their exposure and enhance their own brand recognition. The desire to stand out from the crowd and make a lasting impression on potential clients is not unusual. If you’re looking for effective strategies and platforms to boost your personal brand, then speaking at a TEDx event could be the solution you’ve been seeking.
The reason that we give speeches is because we want to be able to connect with our audience. It is our hope that they will hear the message that we have for them and they will be motivated to take action. However, this is easier to say than it is to do. Even before we get in front of our next audience, we have to have taken steps to make this happen by creating a speech that will move our audience. We need to discover how we can write a great speech.
A bridge is a useful metaphor for any speech or presentation. I like to imagine that I am standing on one side and my audience is standing on the other. I want the audience to cross the bridge and see things from my perspective. Now, if people are going to cross safely, the bridge needs to have a good structure. If it doesn’t, there are going to be problems. Potentially big problems!
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About the Editor
Spotlight on Speaking Newsletter editor Bret Ridgway is a 25-year veteran of the speaking industry. He was co-founder of Speaker Fulfillment Services and is author or co-author of 8 books, including Amazon #1 bestsellers “ABCs of Speaking” and “Mistakes Authors Make.” His latest book, “How to Build a Profitable Speaking Business” is now available.
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