Spotlight on Social
X will now let ‘X Blue’ subscribers hide their blue checkmark in the app
Back in November, shortly after Musk took over at Twitter/X, he declared an end to the ’lords and peasants’ system, which saw Twitter decide who got a blue checkmark. Now, anyone can get one by signing up to a monthly fee as part of ‘X Blue’.
Unfortunately for some, the checkmark is now seen by some as a negative marker, with some users choosing to block blue tick accounts. It seems that the original plan to allow users to buy their way to platform fame hasn’t entirely panned out. Take-up of X Blue remains very low, at around 0.3% of the platform’s overall user base.
To encourage more sign-ups, X will now allow X Blue subscribers to hide their blue checkmark.
What does this mean for X personalities??Users may now be more tempted to subscribe to Blue, as they can have all the features without the automatic judgement..??
How to integrate brands on Threads
Meta has shared a few tips on how brands can make the most out of the new platform and improve performance:
What this means for brands:?Threads got off to an impressive start, with more than 150 million downloads since its launch on July 5. However, user engagement has started to slow so Meta is pushing for content that generates engagement to keep momentum. Our top tip for brands would be strike while the iron is hot, many brands saw great success launching early on TikTok. Additionally, having the familiarity of Instagram allows you to capitalise on cross-promotion and consistency.
New analysis reveals how X is evolving its feed algorithm and what it’s looking to emphasise
Through its many different changes under Musk’s ownership, X, or Twitter as it once was known (still mourning those days!), has seen some developments of late, particularly when it comes to the feed algorithm.
Recent updates could have an impact on your posting strategy, so we’ve outlined some things to be aware of, to stay one step ahead of the algorithm:
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Replies are being highlighted
X is amplifying replies to posts, with replies to content now being prioritised over reposts (formerly retweets, sigh!) in your main “For You” feed.
Video push
X is also putting more emphasis on video content, while the “You might like” tag is set to be replaced with “Popular videos”. This is part of X’s broader efforts to get more people consuming video content on the app.
Subscription content
The platform will now also highlight creators who have subscriptions turned on, with more posts and updates from these creators set to appear in X feeds.
No links
The algorithm recommends posts based on how much time people spend on them, therefore, both video and text content that don’t contain links will be prioritised.
What this means for brands:?Brands looking to cut through the noise and get to the top of the algorithm need to forget the reposts and focus instead on replying to tweets for extra visibility. Alongside this, they need to prioritise video content above all else and look to other social channels to drive traffic, as link posts are being de-prioritised on X.
TikTok announces new content partnership with FIFA for the Women’s World Cup
TikTok recently announced a new partnership with FIFA, which will see the platform host a range of exclusive content during the FIFA Women’s World Cup 2023.
TikTok has a team of 16 creators from different countries producing content from the event, providing a range of team-specific perspectives of the Women’s World Cup.
It’s the first official collaboration between FIFA and TikTok, and the first time that FIFA has worked with an entertainment platform to produce content specifically for the FIFA Women’s World Cup. It’s a great way to take advantage of the popularity of the hashtag #WomensFootball, which has generated over 3.7 billion views in the app to date.
What this means for brands:?With all the attention that the Women’s World Cup has been receiving, this provides additional opportunity for sports-related brands to tap into the event with their own themed promotions and offers.