?? Spotlight on Cambodian Media Trends

Instagram has revamped its hashtag functionality, directing users to broader search results rather than just "Top Posts." This aims to enhance profile discovery and diversify user search behaviors, benefiting brands by improving visibility. Companies should focus on incorporating target keywords in profiles to optimize discovery in the "Accounts" display. Instagram remains a top platform for sharing visual content and engaging with influencers and brands in real-time. This update is expected to boost brand awareness, engagement, and lead generation, making it a valuable tool for businesses seeking growth.

In April 2024, Nescafe launched a new product in Phnom Penh using TikTok's TopView ad solution. Featuring a high-quality vertical video with a famous Thai ambassador, the campaign achieved a remarkable 3.56% click-through rate, surpassing expectations and outperforming Vietnam's benchmark by 40%.