Spotlight on Authors News - Issue #9
I’ve seen a dizzying number of book marketing mistakes. Some mistakes are subtle. But many of them have me grinding my teeth because they’re so unnecessary. When it comes to book marketing 101, all of these mistakes can be avoided with a little research, realism, and forward planning. Here are some key book marketing mistakes that you can avoid.
It’s now been two years since the release of the book Building a Second Brain. It reached and surpassed every goal the author had for it, with 250,000 worldwide sales. On this occasion, however, he wanted to answer a longstanding question that is only just starting to come into focus: Has the success of this book grown the underlying business?
Everyone has a story to tell. Don't you? And whether the purpose of your story is to inspire, to entertain, to train, or to simply capture your history in words you need to tell your story. No one else in the entire history of mankind shares your story. It is truly unique and individual to you. So, what's stopping you? Well, never fear, here are four ways you can write your book without putting a pen to paper or your fingers to a keyboard.
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In this Author Spotlight co-editor Judy Baker interviews Debra Eckerling, author of Your Goal Guide, a Roadmap for Setting, Planning and Achieving Your Goals.
If you’ve been paying attention to the book industry at all in recent years, you’ve noticed that book publishing has changed a lot. Nowadays, writers can become self-publishing authors easily, regardless of a book’s topic, length, or even quality. Self-publishing has taken the book world by storm. Here are 10 tips for successful self-publishing, from authors who learned the hard way.
Since 2011 Book Marketing Mentor Judy M. Baker has coached hundreds of authors, guiding them from lackluster results to strategies for monetizing their books without going broke or crazy. Learn more about co-publisher Judy M. Baker on her website https://BookMarketingMentor.com.
Bret Ridgway is a 25-year veteran of the speaking industry. He got his start managing the back-of-the-room sales table at Internet and Information Marketing conferences back in 1999. He is the host of the Spotlight on Speaking podcast and publisher of the Spotlight on Speaking Newsletter. For more on Bret visit https://BretRidgway.com and for more on his podcast check out https://SpotlightOnSpeaking.com.