Spotlight #5 : Giftify

Giftify may be considered a bit of an outsider on the Drebbel Technology Market. Being a Fintech in the true sense of the word, it acquired its position as a major player in the European but also Middle Eastern retail and commercial real estate eco-systems.

Giftify is revolutionizing the gifting industry by merging fintech innovation with retail dynamics. This approach offers numerous benefits that enhance the shopping experience for both customers and retailers.

Increased Customer Attraction and Retention

Giftify’s advanced gift card platform attracts new customers to shopping centers and individual retail shops. These cards incentivise recipients to explore various stores, leading to increased foot traffic and repeat visits, benefiting all retailers within the center.

Enhanced Revenue

Giftify’s gift cards drive significant spending within shopping centers. Customers often spend more than the card’s value, boosting sales and transaction amounts for retailers, enhancing their financial performance.

Flexibility and Convenience

Giftify’s gift cards can be redeemed across multiple stores within a shopping center, providing recipients with a wide range of options. This flexibility increases customer satisfaction and the likelihood of finding desired products.

Increased Brand Awareness and Loyalty

Giftify’s branded gift cards act as constant reminders of the shopping center and its stores, fostering brand loyalty and encouraging repeat visits. Retailers benefit from enhanced visibility and positive brand associations.

Data Collection and Customer Insights

Giftify’s platform gathers valuable data on customer spending patterns and preferences. This information helps shopping centers and retailers tailor marketing strategies, improve product offerings, and enhance the overall customer experience.

Customisable Promotions

Giftify’s gift cards integrate easily into various promotional campaigns. They can be used as rewards for loyalty programs, purchase incentives, or seasonal promotions, creating cross-promotional opportunities that encourage customers to explore and spend in different stores.

Security and Reduced Fraud Risk

Giftify’s gift cards are more secure and less prone to fraud compared to paper coupons or vouchers. Digital gift cards can be tracked and managed efficiently, reducing the risk of loss or unauthorised use.

Enhanced Shopping Experience

For retail shops, Giftify’s gift cards often lead to higher spending per visit. Customers typically purchase more than the card’s value, resulting in increased sales and an enhanced shopping experience that encourages repeat visits.

By integrating fintech innovations with retail, Giftify sets new standards in the gifting industry. Its gift cards drive customer traffic, increase sales, enhance brand loyalty, and offer valuable customer insights, creating a superior shopping experience for all stakeholders.

It took me a bit of thought to find the two words describing Giftify but here they are : "CONVENIENCE" - for the shopping center , for the retailer and for the end-user

and "CONVIVIALITY" because doing business with Giftifty is just a pleasant experience. They are absolutely customer and service oriented, always with a smile!

Quote of the week:

"Every gift from a friend is a wish for your happiness!" (Richard Bach)

Funny quote of the week:

"I love Christmas! I receive a lot of wonderful presents I can't wait to exchange!" (Henny Youngman)