Spotify's Time Capsule Taps Into the Power of Nostalgia, State of Mobile Report 2024, and More!

Here's the latest in culture, news, and updates from the world of social media. Carefully curated by the social superstars at Hey Honey.

Spotify's time capsule taps into the power of nostalgia

Spotify introduces the '2024 Playlist in a Bottle' – a unique in-app experience for users to reconnect with their musical identities from the past. Basically a Spotify-wrapped for the future. It goes into a virtual bottle, which will be opened a year later. It taps into the power of nostalgia, and allows users to share their musical time capsules on social media platforms, fostering a sense of community. Users who participated last year can now unlock their 2023 Playlist in a Bottle and are encouraged to create a new playlist for 2025.

REPORT: Key App Usage Trends, the Rise of AI, TikTok and More

More people are spending more money in apps, while users are also spending more of their time on social, even if they’re not posting as many updates themselves. These are some of the findings from data.ai’s latest “State of Mobile” report, which looks at how apps across each consumer category performed in 2023, and where the data.ai team predicts they’ll be headed over the next year.

In the 100+ page report you’ll get a full breakdown of:

• Which high-growth and emerging sectors are poised for mobile disruption in 2024
• How AI is revolutionizing the mobile space across industries, from retail to travel to food delivery
• Which apps and games are dominating the mobile market in each region
• How global trends of app usage, downloads, time spent and revenue impact your business objectives

TikTok releases 2024 content planning guide for marketers

TikTok has unveiled a unique content planning guide for 2024, departing from traditional calendar templates. The guide focuses on key dates, providing insights into optimizing campaigns around specific events. Covering major regions, the guide offers both event overviews and tips on leveraging TikTok's ad tools and functions. A campaign planner template with relevant tool links is included, emphasizing a more tailored approach to marketing strategy.

Snapchat study emphasizes role in fostering close connections

Marketers should prioritize authentic engagement and community-building to leverage the true potential of platforms like Snapchat, where meaningful connections translate into positive brand engagement. Snapchat's focus on fostering close connections is underscored by a study of NORC revealing that direct messaging with family and close friends is a key source of happiness. Snapchat users report higher satisfaction with the quality of friendships and family relationships, showcasing the platform's positive impact on creativity and self-expression.

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