Spotify's new design. Robots and imaginary beasts. How to create $1m dollar landing page.  Lies about milk and Cereal-as-a-Service.

Spotify's new design. Robots and imaginary beasts. How to create $1m dollar landing page. Lies about milk and Cereal-as-a-Service.

Paranormal animals to Ceral-as-a-Service - what a time to be alive!


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THE HEADLINE:

Healthy cereal brand,?SURREAL?couldn’t afford to spend millions on celebrity sponsorships…

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THE STORY BEHIND IT:

You've heard of SaaS and all the iterations, but what about CaaS = Cereal as a service?! Surreal cereal brand are doing things differently with a breakfast that's actually healthy. But that is not the only difference, apart from their standout marketing campaign they're also selling their product as a subscription.

Would you subscribe to cereal?

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https://eatsurreal.co.uk/
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THE HEADLINE:

Google’s PaLM-E is a generalist robot brain that takes commands

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THE STORY BEHIND IT:

ChatGPT-style AI model adds vision to guide a robot without special training.




THE HEADLINE:

Spotify’s new design is part TikTok, part Instagram, and part YouTube (3 minute read)

THE STORY BEHIND IT:

Spotify has redesigned its home screen to make it easier for users to discover new audio and video content, featuring more imagery and vertical scrolling, and an emphasis on podcasts. The move reflects the company's investment in non-music content and ambition to attract over 50 million audio creators to its platform. The redesign also features more personalized AI and an emphasis on podcast discovery.


Bonus video: Spotify Launch AI DJ


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THE HEADLINE:

My agency did $5M in revenue last year ??Here’s how we create Million Dollar Landing Pages

THE STORY BEHIND IT:

A formula for generating qualified leads at 3x the standard rate. The majority of these principles also apply to making a highly converting video script (get in touch if you want help with that).



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THE HEADLINE:

PITCHES ARE DEAD - STOP EXPECTING WORK FOR FREE

THE STORY BEHIND IT:

Design agencies put hundreds of hours into their work, blood sweat and tears. They demonstrate this in their portfolios. Clients then expect them to work for free and make them compete in a pitch against other studios where only one will be victorious. Sounds a bit ridiculous right, imaging that in any other industry.


Is it time the pitch died?


BONUS SEO GEEK CONTENT:

SEO hack - leverage AI as if it were a Google human quality rater. Use this script to have an E-E-A-T / YMYL audit of your content.


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THE HEADLINE:

SURREAL ANIMALS CREATED USING GENARATIVE ART

THE STORY BEHIND IT:


THE HEADLINE:

RIP modeling agencies. Now you can make your own AI models.


THE STORY BEHIND IT:

"AI Photo Studio & Modelling Agency- Deep Agency offers virtual photo studio services with advanced AI technology. Hire virtual models and create a virtual twin that looks just like you." An interesting concept but since models are usually used to show clothes and products it's not quite the end of modelling just yet.

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Milk: The White Lie We've All Been Sold

This weeks most popular explainer video with 1.6 million views

What was the most thought-provoking article this week? Leave me a comment


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Luke Wilcoxson

Prepping Humans for AGI

2 年

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