Spotify Wrapped or Wrapify Spotted?

Introducing, #WrapifySpotted

Spotify isn't the only one wrapping things up this year. Brands and agencies like yours have spent this year trying something *new* in their advertising mix, and Wrapify was on the scene to capture these top moments!?

Would you like to see them?

Of course, you would! Check out the premiere of #WrapifySpotted

Want to keep reading but short on time? No problem. Stream it later on the Wrapify blog. But, if you're ready for more, we got it!

SPOTTED: You've found the perfect health insurance for your growing family

Target customer acquired. Health insurance isn't the only thing done right in this campaign. By identifying the specific neighborhoods and zip codes of growing families, Aetna was able to give their brand that "right place, right time" moment.

SPOTTED: Elevated advertising, indeed

Hmm, something is ironic about this picture. Do you see it? We’ll fill you in. 10 years ago, this advertisement for Amazon warehouse jobs in the Denver market would be on the side of the bus in the background. But now, their ads are flying off their standard routes and into places where residents walk, eat, run, and hang out.

SPOTTED: Football fan chooses their drink of choice

Ahhh yes, more “right place, right time” advertising. Coors Light has used this tactic for years. Get in front of fans at the big game, without spending the big sponsorship dollars. If we had to get inside this fan’s head, we assume he’s practicing his drink order at the Allegiant Stadium concessions stand.

SPOTTED: More than a fan, a lifestyle

Sure, it’s easy to get a consumer to consume your brand once, but what brings them coming back? It’s more than just seeing your ad, it’s interacting with it, too. For?Ballast Point Brewing Company, that’s exactly what they were able to achieve by SWARMing events and getting their fans involved. And there were so many great moments in this campaign, we just had to make a video out of them all! Check it out…

SPOTTED: Beach + Movies = The Perfect Summer

Ever tried to purchase a billboard at the beach? Well, for good reason (mainly beautification laws), there are limited advertising opportunities in public spaces by the coastline. But Paramount Pictures knew that if they wanted to drive more awareness about their brand during the summer in San Diego, CA, the beach is right where they needed to be. So they sent in Wrapify vehicles to circle the coastline and grab some attention during the summer months!

SPOTTED: Much better than a sponsored breakfast

Here’s something a little different. Did you know that B2B brands can benefit from outdoor advertising as well? While sponsorships for B2B conferences tend to be through the roof, do they tend to help you achieve your goals? If the answer is yes, great! Keep doing what you’re doing. But, if you’d like the attention of the CTO while they’re taking a break from the security conference, it might be time to think outside the sponsorship box…

Catch us if you can

Speaking of being spotted, did you catch any Wrapify campaigns on the road this year? Just in the past few months, brands like Zoom, Elfster, Aetna, and Remitly have joined the ranks and getting impressions from their target customers.?Not to mention the attribution data they're capturing from the Wrapify platform. Follow us here on LinkedIn for more weekly updates!

Industry news

This past year has been a challenging one for advertisers and agencies alike. But on the positive side, it gave us the motivation to take a step back and assess our media relationships. To figure out what's most important and where the focus must lie. Check out these 4 key attributes of a strong media partner relationship.

Social media is having a moment…but it's not all positive. It’s been a volatile time for social platforms for a variety of reasons (*cough* Elon *cough*) so it's safe the say that big brands are looking to make a change. Could out-of-home (OOH) advertising be a solution for brand-safe advertising???Discover more here.

THAT’S A WRAP!

Well, that concludes the first edition of #WrapifySpotted, and the last newsletter of 2022! We hope you had fun and learned some things along the way. For more fun use cases and campaigns to try out, check out the?Wrapify blog?for a weekly update on outdoor advertising trends, success stories, and more!

Here's to another great year on the road!