Spotify Ads | How to Leverage Music and Big Data to Win Consumers
Spotify went public in 2008 in a market crowded with rival music services. In less than 10 years, the music streaming app has shattered expectations by reaching over 140 million active users as of 2017.
It is now the largest and fastest growing content platform globally.
Spotify Ads is also the largest digital audio advertising platform — giving marketers and brands a direct line into the ears of 90 million ad-supported listeners.
The breakneck velocity of Spotify’s rise is unlikely as it is impressive. Spotify’s active users spend on average 149 minutes a day listening to their favorite music app — and most of these users are enjoying it Spotify’s free, ad-supported version.
Here’s a quick look at what digital audio advertising is, what Spotify Ads can offer brands and advertisers, and how you can get started.
What is Digital Audio Advertising?
“Digital audio advertising is advertising in an auditory medium, which is becoming more sophisticated and effective with today’s growing music platforms.”
-Josh Brisco, Manager, Retail and Search Operations at CPC Strategy
Case Study: Spotify Ads 25% more effective than normal ads
Last year, Nielsen Catalina Solutions worked with 11 CPG brands to drive sales using Spotify’s Ads platform.
According to the study, “the results are music to an advertiser’s ear.“
This particular study analyzed ads that ran over a 12-month period, promoting “non-alcoholic beverages, food, snacks, personal care and home care products”.
The results?
NCS and Spotify’s CPG team found that a combination of audio and display ad units beat leading ROAS benchmarks.