Spot the Difference between Meta's New Logo and Old One

Difficult, isn't it?

The new logo is almost identical to the old one.

It can basically be summed up as: “Bigger ‘f’, darker blue.”

Unlike the Twitter changes, everything here is minor and for a good reason.

The brand has realized that the white 'f' needs to be more prominent but without challenging the old perception of the brand.

The changes are certainly subtle, an approach that the team ultimately considered as the best way forward for a brand that’s already doing rather well.

An incredible 3.08 billion people — or 38.4% of the global population — check their Facebook account at least once a month.

Many marketing leaders feel the younger generation is moving on from the brand and getting closer to Insta and TikTok.

However, in reality the FB base is so large that if it were a country it would be the 3rd largest country in the world.

Our DMD group is attracting 1000 new members every month in an organic manner and we would soon be touching 100,000 members.

It shows the brand is doing extremely well and if you are not tapping into this massive social channel due to a twisted logic, the loss is yours.