Spot the Difference: Amazon Purchase Behaviour Nuance in the US, EMEA and APAC

Regional nuances in shopper purchase behaviour vary significantly between the USA, EMEA and APAC. In our experience, these differences are shaped by a variety of factors including: culture, economic development, adoption of technology and consumer preferences per region.?

The key players also differ across regions, with some having more dominance in one region over another. For example, while Amazon is a huge force in the USA and Europe, other platforms such as Alibaba and Flipkart are more popular in APAC. Variance can also be seen within the regions themselves, such as in EMEA where shoppers in the UK and Germany engage in a lot of online shopping habits, whereas Spain and Italy have more of a preference for in store and personal interactions.

These differences should therefore be taken into account in marketing and advertising strategies. An Amazon strategy in Spain may not translate well to India and vice versa, for example. This full guide breaks down the main points of variance between these regions, and strategies thereafter to support these differences in your advertising.

The Differences

The Considerations

Once we understand the differences between regions, we can better understand our audiences to craft and deploy specific and dedicated advertising strategies.?

The Future

The future of course will continue to change and shape these differences and preferences. In forecasting these regions, we can expect to see social commerce such as Tik Tok Shop, omni-channel experiences and AI-driven shopping will take the lead in the USA. Sustainability also continues to increase in interest,, but not to the same degrees as its European counterpart.?

In EMEA, social commerce will most likely grow slowly, but, especially in Northern Europe, sustainability and ethical consumerism will still drive shopping behaviour. An emphasis on trust and data privacy will still remain and be a focus area for consumers, built into an expectation for personalisation.

For APAC, livestream shopping will dominate and mobile-first apps and experiences will continue to shape the shopper experience.?

Want to know more about how to better understand these regional nuances and tailor your Amazon ppc strategy accordingly? Or looking for an Amazon agency to help you scale? Get in touch with us at [email protected] or at www.zealagency.co.uk .