Spot crucial products for your brand that are not viewed

Performance Max might not show some of your products, even if they're critical to your brand strategy!

Reminder:

Performance Max campaigns don't always show every product from your feed. It picks products based on their past performance and puts the most likely-to-be-bought items in front of the customer.

However, some products might never get shown. Among these could be critical to your brand and make you stand out in the market.

Performance Max might overlook them, not considering your brand's marketing goals. This means you could miss out on building awareness for these essential products, giving an edge to competitors.

How to solve this?

Look at the products not shown in your Performance Max campaigns. Review if any of these are key for your brand strategy.

If they are, group them into a new feed and start a separate Performance Max campaign for them, ensuring you don't lose market share to rivals.

Join heybooster University to get a PMax checklist to maximize your PMax campaigns ROAS.