Sportswear Comprehensive Study

About Sportswear

Sportswear is a type of attire that includes clothing and footwear, which is worn during a sport or any sort of physical exercise. Specific clothing is designed for most of the sports and physical exercises, for practical, safety and comfort reasons. Any sportswear needs artistic features like eye-catching appearance and a pleasing look as well as functions that would enhance the athlete’s performance and would also provide some extra comfort and uphold the health of the wearer. Today's apparel for sports and activewear is provided and designed with such features that make them lighter, more durable, softer and are fast drying.

The fragmented nature of the market is due to the great number of players present in the market. Market leaders are now focusing on new product innovations and developments due to highly changing customer demands and preferences. Also with the increase in demand from the emerging economies is also driving the demand for the Sportswear market. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Sportswear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future. Nike (United States), Under Armour (United States), Adidas (Germany), Kappa (Italy), Reebok (United States), Fila (South Korea), Everlast (United States), Lotto (Italy), Lorna Jane (Australia), Converse (United States), Lululemon Athletica Inc. (Canada), Li Ning Company Limited (China), Puma (Germany), Skechers (United States), Anta Sports (China), Dick's Sporting Goods (United States) and ASICS (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Diadora (Italy), Mizuno Corporation (Japan), Hanesbrands Inc. (United States) and Peak Sports (United States).

Segmentation Overview

AMA Research has segmented the market of Global Sportswear market by Type (Shoes, Shorts, T-Shirts, Jogging Suits, Footwear, Bottomwear and Others), Application (Gym, Running, Hiking, Sports, Fashion and Others) and Region. On the basis of geography, the market of Sportswear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channels, the sub-segment i.e. Offline (Supermarkets/Hypermarkets, Specialty Stores, Brand Outlets, Retail Stores, Others) will boost the Sportswear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. Kids will boost the Sportswear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Polyester will boost the Sportswear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:

Increased Time for Leisure and Higher Disposable Incomes, Increasing Demand for Fashionable and Trendy Sportswear, Growing Awareness of Health and Wellness in Developing Economies and Rising Trend of Playing Different Sports in Developing Countries and Increasing Participants in Sports Due to Global Media Coverage

Market Growth Drivers:

Growing Population and Rising Disposable Income has driven the Market for Sportswear, A Rise in Urbanization and Changing Lifestyles has boosted the Growth of the Sportswear, Artistic Features and Attractive Appearance of Sportswear and Fitness and Sports Dressing Are Being Related To Self-Image and Lifestyles

Challenges:

Growing Dominance of the Local Players and The Fluctuation of Raw Material Prices for Making these Goggles

Restraints:

High Prices of Sportswear Apparels of Particular Sports and Growing Market of the Duplicate Sportswear Apparel

Opportunities:

Rising Focus of Manufacturers on New Product Inventions Owing to the Trend of integrating Function and Fashion Industries, As the Technological & Industrial Advancements Continue to Produce Lighter and More Breathable Sportswear and Business Expansion and Market Penetration Opportunities in Emerging Economies

Market Leaders and their expansionary development strategies

Sept 2022, Swedish growth company New Wave Group has announced the acquisition of UK apparel firm BTC Activewear Limited. The acquisition will have a positive impact on its results for the current year, however it will impact its gross and operating margin. In February 2023, US’ Nike has launched the new Nike Vaporfly 3 running shoes, updated with refinement and improvement to make the leader of the super shoe pack faster. Building on learnings from the Nike Vaporfly 2, the new Vaporfly’s refined design meets the needs of distance runners, including a smoother transition, improved stability and more energy return.

Key Target Audience

Manufacturers of Sportswear, Suppliers of Sportswear, Online and Offline Retailers, Traders, Distributors, and Suppliers of Sportswear, Potential Investors and Research Organizations

About Approach

To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global. Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

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