Sports Tech Roundup (8th December)
The Sports Playmaker
A full service agency focused on supercharging the growth of startup and early stage sports tech & media companies
Cutting-Edge Technology Ball to Enhance VAR System at Euro
Euro 2024 will witness the introduction of the revolutionary 'Fussballliebe' as the official match ball, a collaborative effort by UEFA and Adidas. Designed to enhance the accuracy of offside and handball decisions, this cutting-edge football employs Adidas' connected ball technology to transmit real-time data to match officials.
Derived from the German phrase meaning 'love of football,' Fussballliebe aims to provide valuable insights into ball movement, playing a crucial role in UEFA's video assistant refereeing (VAR) decision-making process. The technology enables the identification of ball touches without specifying the location on the player's body.
Genius Sports Unveils Innovative Fan Identification Solution Catering to Advertisers
In a groundbreaking move, Genius Sports, the esteemed international sports data technology company, has unveiled its latest product, FanHub ID. This innovative platform is designed to provide advertisers and content owners with unprecedented opportunities to measure and connect with new audiences in the realm of marketing.
FanHub ID leverages "proprietary online and offline data signals," employing state-of-the-art AI-based technology to construct comprehensive fan profiles. This cutting-edge solution is poised to be integrated across all Genius Sports customers, offering a universal profile encompassing millions of sports enthusiasts. This, in turn, enables client brands to pinpoint relevant audiences seamlessly across programmatic and digital channels
BreakAway Data Partners with StatsBomb, Providing Free Performance Metrics Access to NWSL Players
BreakAway Data, a prominent player in athlete-centric data analytics, has entered into a strategic partnership with the StatsBomb network, a diverse community comprising individuals and companies offering services to professional soccer organisations. This collaboration unfolds as a significant development for over 300 National Women's Soccer League (NWSL) players, who will now enjoy complimentary access to StatsBomb's comprehensive performance metrics.
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The alliance opens the gateway for NWSL athletes to delve into crucial statistics, including pass completion rates, duels, and shot creation. Furthermore, players have the option to elevate their analytical insights by incorporating additional metrics such as pass footedness, shot impact height, and pressures.
NBA Unveils AI-Driven Startup in Collaboration with Predictive Analytics Firm nVenue
The National Basketball Association (NBA), has invested in the predictive analytics company nVenue, aiming to revolutionise the sports betting experience. The investment, overseen by the NBA's capital investment division NBA Equity, seeks to enhance sports betting through nVenue's advanced predictive analytics platform for live sports.
This partnership also brings Scott Kaufman-Ross, the NBA's Head of Gaming and New Business Ventures, onboard as a board observer, as per reports. This collaboration signifies the NBA's dedication to exploring innovative approaches in the evolving landscape of sports betting.
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