Sports Tech Roundup (18th August)
The Sports Playmaker
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Australian Open Selects Seven Sports Tech Startups to Join Incubator
Tennis Australia (TA) has unveiled its latest selection of promising startups set to join the 'AO Startups' incubator, marking a significant step forward in the organisation's innovation program. The mid-year intake for 2023 includes seven diverse companies that showcase the intersection of sports and technology. Notable additions to the incubator include Raven, an artificial intelligence (AI) powered incident management platform, PAM, specialising in event management solutions, and Circular, a developer of smart rings.
Among the chosen startups, Straffr stands out as a pioneer in fitness equipment innovation, while Stringr offers a unique racquet hiring service. DVOX, an audio streaming specialist, and Trickshot, a 3D data-driven platform, complete the lineup, ensuring a blend of technologies that promise to transform various facets of sports and entertainment.
LaLiga and Globant Forge Partnership with Microsoft to Pioneer AI Technology Services for Sports
Globant, a major player in IT services, has joined forces with Spain's prominent football league, LaLiga, in a strategic partnership with Microsoft to usher in a new era of artificial intelligence (AI) services tailored for the sports sector.
LaLiga's ongoing collaboration with Microsoft spans numerous years, and it recently embarked on a joint venture with Globant to accelerate the development and commercialization of groundbreaking innovations emerging from its in-house LaLiga Tech division.
Google Readies Interactive Features and Flexible Subscriptions for Launch of NFL Sunday Ticket
Google is poised to revolutionise the experience of National Football League (NFL) fans by introducing an array of groundbreaking features and flexible subscription options for its YouTube TV coverage of the NFL's Sunday Ticket package, a collection of out-of-market games.
Emerging victorious from a reported competitive battle against industry giants Amazon and Apple, Google secured the coveted NFL rights in December of the previous year. This triumph came at a substantial annual cost, with estimates ranging between US$2 billion and US$2.5 billion.
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TGL Teams Up with Infinite Athlete to Introduce AI to Golf Tech Competition
TGL, the innovative golf series at the intersection of technology and sport, co-founded by golf legends Tiger Woods and Rory McIlroy through TMRW Sports' venture, is set to introduce a wave of artificial intelligence (AI)-enhanced operational and fan-centric technologies.
This push comes via a strategic collaboration with Infinite Athlete, a recently rebranded entity that merges content creation technologies from Tempus Ex Machina and analytical capabilities from Biocore. The aim is to construct a comprehensive "operating system for sport" to cater to fans, athletes, and the broader sports industry.
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