Sports Tech Roundup (12th May)
The Sports Playmaker
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Buzzer App Announces Shutdown, Will Pivot to Sports Tech Provider
Buzzer, the mobile-focused sports streaming platform, has announced that it will stop supporting its consumer app and shift its focus to become a technology provider for leagues, teams, and networks broadcasting directly to fans. The move comes after Buzzer raised $20m in new funding to help license its technology to third parties.
Buzzer initially offered fans the ability to pay $0.99 for clips of live game streams and had inked deals with major sports organizations such as the NBA, NHL, and ATP Tour. The platform also had agreements with sports streaming subscription service DAZN and betting firm FanDuel.
ESPN Launches AR Games with NHL Pregame Show 'The Drop
As the Stanley Cup Playoffs continue to heat up, ESPN has announced the release of two new augmented reality (AR) games that will be integrated into their hockey pregame show, The Drop. The games were developed in collaboration with Verizon and the National Hockey League (NHL).
The AR games, Puck Pong and Puck Pursuit, will allow viewers to use their smartphones to access digital environments in their homes and interact with the games. Puck Pong requires players to shoot hockey pucks at a target, while Puck Pursuit involves flicking pucks into red buckets. Both games will feature Arda Ocal, the host of The Drop, in volumetric video format, cheering on participants and providing guidance.
PTO Announces New Augmented Reality Rides With Rouvy
The Professional Triathletes Organisation (PTO) has recently announced a new partnership with Rouvy, an indoor cycling platform that has become the official virtual ride partner of the 2023 PTO Tour. This partnership will allow amateur triathletes to attempt a ‘virtual ride’ of the PTO Asian Open course in Singapore alongside international professional triathletes.
Rouvy is known for its extensive library of augmented reality routes, with more than 15,000 routes filmed on video around the world, all enhanced with AR technology. This partnership with the PTO Tour is part of Rouvy’s strategy to focus on triathlon marketing and provide triathletes with relevant content that helps them prepare for race day.
领英推荐
Twickenham Stadium Transforms Used Cups Into Eco-Friendly Benches
Twickenham Stadium, the home of English rugby union, has announced its latest initiative to further its sustainability credentials by partnering with Lyfecycle to repurpose plastic cups used during events into team benches for grassroots rugby.
The move is part of the venue’s continued commitment to reducing waste and promoting circular solutions. Twickenham launched its “Define Your Legacy” campaign last year, which included introducing a “self-destructing” plastic cup, and more recently, the introduction of carbon labelling across its match day and non-match day menus.
In The Spotlight
Harod is a commercial intelligence and investigations organisation with extensive experience in conducting due diligence and global investigations to sporting bodies such as the Olympics, Athletics (IAAF), Weightlifting (IWF), Basketball (FIBA), Boxing (AIBA). The team have also undertaken large scale due diligence exercises for WADA, ITA and IBA.
Harod launches a new voice analytics technology which accurately pinpoints fraud in speech. The AI-enabled technology instantly identifies fraud attempts by individuals that legacy systems often miss.
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