Sports once again demonstrates its power in engagement and reach

Ohtani’s 50-50 milestone shows the power of fast and effective sports marketing by MLB

Shohei Ohtani became the first player in MLB history to achieve 50 home runs and 50 stolen bases in a single season. MLB reacted quickly with a marketing campaign using the slogan “Surpassing Expectations. As Expected,” and featured digital ads highlighting Ohtani's performance. Social media exploded, with over 450,000 mentions of Ohtani's milestone in 24 hours, setting a record for baseball conversations. MLB posts garnered 3.7 million engagements, and YouTube content reached an all-time high of 9 million views in a single day.?

MLB also partnered with brands like Fanatics and Topps to sell exclusive Ohtani merchandise, including jerseys and collectibles, with his No. 17 jersey becoming the top seller. Memorabilia from the game, such as his uniform and home run balls, are expected to fetch hundreds of thousands of dollars at auction. MLB Deputy Commissioner Noah Garden emphasized the global impact of Ohtani's performance, which transcended the sports world and entered mainstream media. The Dodgers plan to surprise fans with a special celebration of Ohtani's achievement when the team returns to Los Angeles.?

?? Real Influence, Real Results – Inspiring content by 10.team athletes

Experience the beauty of Finnish nature with this captivating and engaging content from Finnish biathlete Venla Lehtonen.?