Is sports lending about to kick off?

A growing market for alternative lending is developing among sports leagues with multi-billion dollar financings attracting the eyes of credit managers.

Expert analysis by John Bakie

There’s a growing buzz around investing in professional sports, and alternative lenders are looking to get in on the action.

In a recent article by Bruin Capital ’s founder and?chief executive officer, George Pyne , he said sports is an increasingly attractive area in which to lend due to recurring revenues, multi-generational fan loyalty and thriving adjacent markets such as sports betting. All this acts to insulate professional sports from macroeconomic issues impacting other parts of the economy.

There are also substantial sums involved. In March, the NFL issued $1.27 billion of 2023 term notes under a league-wide credit facility, and the NBA sold $271 million of new debt in June...

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