Sports Geek News - Sponsorship & players - a tough balancing act

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Netball Australia called upon to give Diamonds players greater consultation on sponsors ?-?ABC News

Big sponsorship story in Australia with Netball Australia securing a much-needed sponsorship from Hancock Prospecting (and billionaire mining magnate Gina Rinehart) but players have concerns about climate change.?Players refused to wear new branded dresses in the new kit.?As players become more empowered and more passionate about climate change we'll see more sports challenged on what sponsorships fit with the values of the sport and its players. Aussie cricket captain Patrick Cummins has raised?similar concerns about Alinta Energy sponsorship deal .?In a tough sponsorship market, it is tough to knock back potential partners so it will be interesting to see if sports make a stand on key issues like climate change. I was asked for an opinion by 7News.

Netflix vs Disney: Who’s Winning the Streaming War? ?- Visual Capitalist

Who doesn't like binge-watching a series? This is an interesting article to show how much consumer behaviour has changed especially in the past 5 years with new streamers entering the market.?This article doesn't cover all the sports-specific streamers that are growing year after year which is both competing for eyeballs against TV and cable but also the wallets of sports fans.?These are generational shifts that can help explain the falling TV ratings which could see big changes in TV rights values in the future.

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How NHL’s Sensor-Embedded Puck Allows for Better Broadcast Statistics and Graphics, New Types of Wagers, More ?- SportTechie

Fun tech for NHL fans that I can see being implemented into other sports especially around integrity like VAR in football and goal reviews in sports like AFL.?Expect to see more innovation to be powered by sports gambling as this article outlines.?I'd be looking for multiple outcomes from this technology that potentially help drive more engagement with the broadcast while improving the overall product.?

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Is Spotify's podcast exclusivity strategy working? ?- Simon Owens Media Newsletter

Podcast exclusivity has been a big discussion in the podcast industry for a long time as it has grown in an open ecosystem.?Spotify's strategy to acquire successful podcasts - Joe Rogan, The Ringer, Gimlet - has helped them make a splash in podcasting but as they lock out other podcast players many see numbers fall.?As a long-time Pocket Casts user I'm less likely to jump to another platform to listen to a podcast, but fragmentation will continue in podcasting as platforms like Spotify acquire content in the same way streamers do.

NBA Handing Out Warning Cards To Fans Sitting Close To Court: ‘This Is Your First And Final Warning’ ?- Mediaite

How fans behave at sports is part of the experience, but if you misbehave you may get carded!?Hopefully, this won't encourage fans to look to obtain "collector cards" for social media clout.

If you plan to change your Twitter Handle, don't tweet about it ?-?@Leo_Puglisi6

An example of how NOT to change your Twitter Handle.?The Bureau of Meteorology doesn't want to be called "The BoM" so it issued a press release (while large sections are experiencing flood conditions mind you).?In the press release, they explained they will be changing Twitter handles WITHOUT securing the handles.??The internet had some fun as you'd expect .

How we do it - Renaming a Twitter account

We have helped a few clients switch to new handles. Here are the steps we recommend:

1) Secure the new handles.

2) Time name change in an off-peak time.

3) Rename the account holding a new handle eg NewAccount_Changed.

4) On the current account change your handle to your new account handle.

5) On your?NewAccount_Changed?account rename it to your old handle to prevent someone from squatting on your old handle and answering fans.

6) Post a single tweet pointing to your new handle (like this ) and/or update the bio pointing to a new handle?like this ?or?this

7) Announce new handles with the refreshed new handle.

8) Monitor old mentions for 3-6 months

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