Sports Businesses in the Digital Age: Unlocking the Power of AI and IoT
As the world witnesses the rapid ascent of the AI revolution, it's essential to take a moment to reflect on the recent challenges that the Sports and Wellness industry faced during the COVID pandemic. The pandemic made an unprecedented impact, shaking the very core of the industry, and leaving us with valuable lessons and an unwavering determination to adapt and thrive. In the face of uncertainty, the sports industry turned its attention to digital transformation, exploring new avenues to engage with fans, optimize player performance, and create safer environments. From the professional sporting world to the grassroots level and from gyms to personal fitness routines, the pandemic reshaped the landscape of sports and wellness in ways that were both challenging and transformative.
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Here are some examples of how COVID hit Sports and Fitness.
What happens next?
The pandemic experience made businesses realize that they have to serve the needs of their target audience to survive and thrive. It meant that the Sports and Wellness industry had to go digital to reach consumers and satisfy their needs. What are they??
Game-Changers: How Apps Rescued Sports Businesses
People concluded that they needed to adjust their lifestyle to the existing conditions. Remote workouts fit perfectly into the strict pandemic environment and proved to be loved by people trying to live a healthy lifestyle. The need for sleep tracking, meditation, and nutrition apps appeared, and businesses had to respond. These apps won the hearts of users and gained the most popularity:?
Data-Driven Triumph: Wearables Revolutionize Sports Businesses
The shift to the digital world happened, and wearable devices like Apple Watch, Fitbit, and other fitness trackers stepped into the spotlight. They became smart companions and reliable partners for monitoring heart rates, tracking steps, and ensuring real-time feedback on the training sessions. For businesses, it meant data streams that needed to be controlled, analyzed, and used for the benefit of users and, of course, revenue. As a result, fitness platforms enabled personalized workouts, tailored training plans, and valuable insights. Smart devices turned into intelligent fitness coaches that cater to individual needs and optimize home workouts.?
Euristiq developed a data-driven fitness solution for our client HeartZones, Inc. The company is committed to developing and promoting technology for fitness training, especially through heart rate monitors and other wearables. With our team, the client got a cloud-based platform that transforms training activity data into insights. For instance, a sports instructor can assess the physical activity of participants and motivate them to do better.?
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From Lockdown to Liftoff: Gyms Brimming with Enthusiastic Returnees!
According to Jefferies, gym attendance in 2021 has steadily returned to normal after the lows experienced in 2020. Major fitness companies like Planet Fitness and 24-hour Fitness reported a remarkable recovery of 95% or more in pre-COVID membership, along with substantial growth in 2021.
As gym-goers reaped the advantages of seamless tracking and personalized insights offered by mobile apps, it became evident that gyms would need to consider improvements to stay competitive in this evolving landscape. To meet the rising demands of their clientele, forward-thinking gyms began exploring ways to integrate wearable devices and fitness trackers directly into their workout routines. This integration allowed gym members to seamlessly sync their data, providing real-time feedback and personalized workout plans.
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Euristiq developed a solution that helps gym owners across the globe boost operational efficiency. The client, an engineering company specializing in sports equipment and sensors, seeks to increase the value of their products. By integrating their sensors, sports business owners can double their productivity and extend the lifecycle of each piece of equipment.?
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What actions can businesses take right now?
As amusing as the world of AI is, most businesses find themselves wondering how much money they can afford to spend on it. Investing in the development of your AI solution might look unachievable. Does it mean a small gym cannot benefit from AI’s assistance? Not at all.
1. Think of a suitable AI strategy for your organization
Instead of developing costly AI/ML solutions, think of what solutions are on the market and can be implemented into your operations today. It can be as simple as ChatGPT integration with its limitless capabilities. Sports businesses can create interactive and personalized chatbots to engage with customers in real-time, providing instant answers to queries about memberships, class schedules, and facility information. Beyond customer interactions, ChatGPT can also assist staff by automating administrative tasks, freeing valuable time to focus on delivering top-notch services.?
2. Benefit from the existing solutions for maximum impact
Leverage a pre-built IoT cloud platform, which manages your devices, gathers analytics, and seamlessly integrates with other systems, to develop a customized app with the perfect interface to fulfill your client’s requirements.?
Discover how changing consumer demands in sports and fitness created business opportunities and how our clients adapted to these changes.
3. Design an Empowering and User-Centric Interface?
Dashboards are the heartbeat that keeps users pumped and motivated. They showcase achievements, progress, and milestones, in an engaging manner. From personalized workout plans to real-time performance tracking, dashboards serve as personalized fitness coaches, pushing users to conquer their goals and reach new heights. For businesses, powered by data and design app is another affordable way to gain competitive advantage and customer loyalty.?
Take, for example, a mobile application we designed to manage and configure a new version of the altimeters, produced by L&B. By providing parachutists with an intuitive interface, they can easily configure their altimeters without the need to remove them from their helmets or physically touch the device. The app's constant synchronization feature ensures that jump records are safely stored and readily accessible on the parachutist's phone, offering a convenient and efficient way to track their skydiving adventures. With a simple yet effective user interface, this app has gained popularity among parachutists, driving the success of the altimeter product and benefiting the overall business.