Sports Business Review: October 2024
Welcome to the October edition of the monthly news digest of?BEYOND THE MATCH - the SPORTFIVE Magazine . ?
This month, we delve into the most recent advancements in sports marketing, innovative partnerships, and evolving industry trends. At SPORTFIVE, we are excited to bring you insights that keep you at the forefront of these developments.??
I encourage you to explore this edition and welcome your thoughts. Connect with me on LinkedIn ?to discuss potential collaborations and opportunities.??
Best regards,???
David
Vice President, Marketing Communications at SPORTFIVE
Before we take a look at the latest industry news and updates from the world of SPORTFIVE, here are some of the sporting highlights from?October.?
UCL Group Stage action in full swing?
The UEFA Women’s Champions League group stage began in October with Roma, Lyon, Chelsea, Bayern München and Manchester City all winning their opening two group games. Meanwhile in the men’s competition, Premier League sides Aston Villa and Liverpool are both on nine points after winning all three of their opening matches.??
Spanish duo reign supreme at Ballon d’Or awards?
Manchester City and Spain midfielder Rodri was awarded the men’s Ballon d’Or while Barcelona and Spain midfielder Aitana Bonmati won the women’s Ballon d’Or for the second year in a row after another incredible 12 months.?
New York Liberty on top of the world?
New York Liberty won their first ever WNBA Championship in October after overcoming Minnesota Lynx 3-2 in the WNBA Finals, ending a 27-year wait for success. Meanwhile the 2024/25 NBA season began with the reigning champions Boston Celtics winning on the opening night against the New York Knicks after picking up their NBA Championship rings.??
Double delight for SPORTFIVE golf clients
It was another busy month for the SPORTFIVE golf roster with Kevin Yu winning his first PGA TOUR victory at The Sanderson Farms Championship. J.T. Poston was also back in the winners circle after he won at the Shriners Children’s Open.Ingrid Lindblad also secured her LPGA Card following the EPSON Tour Championship earlier this month.?
Chiefs remain unbeatable in the NFL??
The Kansas City Chiefs continued their perfect start to the NFL season in October, making it seven wins out of seven as they search for their third straight Super Bowl crown.??
Leclerc lights up US Grand Prix as F1 season resumes??
The Formula 1 season resumed in October with Charles Leclerc winning the United States Grand Prix before Carlos Sainz took the honours at the Mexico City Grand Prix. Max Verstappen remains at the summit of the drivers standings with four races remaining.??
MotoGP Championship race going down to the wire??
Jorge Martin held onto his lead at the top of the MotoGP standings in October with Francesco Bagnaia behind by only 17 points with two races left to go in November. Bagnaia won at both the Grand Prix of Japan and Thailand Grand Prix while Marc Marquez won at the Australian Grand Prix earlier this month.
Innovative Sponsorships - The Football Shirts That Spark Conversation??
The shirt sponsor has become so engrained in today's stereotypical look of a football shirt that kits almost look strange without them. Most shirt sponsors follow the same structure: a large brand logo engrained across the front of the shirt, but there are some clubs, and their partnering brands, that have chosen to go down the road less travelled. In this feature we explore the most innovative shirt sponsors in football.
INSIGHTS
How To Deliver An Impactful Athlete Brand Partnership: Four Best Practices??
SPORTFIVE’s Tim Stedman shares four best practices for impactful athlete partnerships.
Shirt Sponsorships - How Brands Find Different Routes to Success??
Explore how brands connect with fans through unique strategies in football shirt sponsorships.
Understanding Cultural Sponsorship: Strengthening Communities Through Support??
Discover how cultural sponsorship fuels creativity and strengthens community connections.
领英推荐
The Power of Sports Marketing in Formula 1 and MotoGP: Fueling Brands and Driving Engagement??
Explore how motorsport sponsorships fuel brand success on a global stage.
SPORTFIVE BUSINESS
Jürgen Klopp Named New Brand Ambassador for MediaMarktSaturn
SPORTFIVE Partners with Boris Becker for Global Representation and Amplification
SPORTFIVE Clinch ‘Global Agency’ Award at Leaders Sports Awards
The ASEAN Football Federation (AFF) Welcomes Accor To ASEAN United FC
trivago Welcomes Global Icon Jürgen Klopp as Brand Ambassador in New AI-Powered Marketing Campaign
Snickers Becomes Official Global Partner of AlNassr, Featured on Sleeve of Club’s Training Kit
freenet becomes new Official Partner of IHF World Championship
SUCCESS STORIES
Xylem & Manchester City: All To Play For??
Explore the inside story behind how SPORTFIVE worked with Xylem and Manchester City to launch the 'All To Play For' campaign.
Delivering The Debit Card For Soccer Fans: OURO X World Wallet??
Explore the inside story behind how SPORTFIVE teamed up with Ouro to deliver the world's first debit card for soccer fans.
Awarded Leader, Developer of Sales & Marketing processes, Sports Management, International C-level, B2B
2 周Nice summation - Congrats to all! My personal interest in golf gives an extra cheer for Ingrid ???? But I particularly appreciate the “innovative” jersey logoing. Standing out is one thing, bringing forth a message successfully another …not necessarily the same.
Automotive x Motorsports x Events x Architecture X Sports
3 周Great global round up. Could we see some more news about the motorsports scene which is now at full speed with WEC Bahrain, Gulf12h in Abu Dhabi and so much more. Thanks