Sports Business Review: June 2024
Welcome to the June edition of the monthly news digest of?BEYOND THE MATCH - the SPORTFIVE Magazine. ?
The world is shifting and so is women’s sports. Commercially it’s a new era and we are witnessing different and emerging trends. This month we want to shed a light on the transformations that are occurring across all aspects of women’s sports.
Women’s sport is on an exciting growth trajectory, with records continuing to be broken across the board. As attendance, viewership and fans grow, the sponsorship landscape expands, resulting in new opportunities for brands to enter the market. We have been keeping a close eye on the ever-changing landscape of women’s sport and recognise the immense opportunity.
At SPORTFIVE, we have a dedicated task force tackling the shift and empowering education on this important topic. As co-lead of our women’s sport taskforce, I would love to hear your thoughts on the women’s sport landscape and anyway we can get involved with initiatives to aid the growth women’s sports together – let’s connect on?LinkedIn.??
Best regards,???
Shona
Senior Manager Global Media?at SPORTFIVE
Before we take a look at the latest industry news and updates from the world of SPORTFIVE, here are some of the sporting highlights from June.??
Football fever in Germany for UEFA EURO 2024?
The 17th edition of the UEFA European Championship got underway in Germany earlier this month with the hosts defeating Scotland 5-1 in Munich. The Group Stage concluded this week with the Round of 16 set to begin on Saturday with Switzerland against reigning champions Italy and Germany taking on Denmark. The Final is set to be played in Berlin on July 14.??
Race hots up for UEFA Women's EURO 2025
The latest round of European Qualifiers took place in June with current holders England defeating France 2-1 in Saint Etienne to ignite their qualifying campaign for next summer's tournament. Elsewhere reigning world champions Spain made it four wins from four to seal their place in Switzerland.???
Copa América kicks off in the U.S.
In the United States, the 48th edition of the Copa América began with holders Argentina defeating Canada 2-0.?Since January 2024, the SPORTFIVE U.S. / Canada digital team have been running the official Copa América social media channels (English, Spanish, Portuguese) in addition to the official website across each language too.??
All eyes on Paris for Summer Olympic Games
With the Olympics a matter of weeks away,?Sha'Carri Richardson secured her place for Paris by winning the women's 100m at the US trials with a world-leading time of 10.71 seconds, qualifying for her first Games. World champion Noah Lyles also qualified for the Paris Games by winning the 100m at the US Olympic trials.??
Alcaraz and Swiatek reign supreme at Roland Garros
Carlos Alcaraz secured his first French Open title after defeating Alexander Zverev in an epic five-set final while world number one Iga Swiatek won her third straight title at Roland Garros, beating Jasmine Paolini in the Final.???
T20 Cricket World Cup takes centre stage
The ICC Men's T20 World Cup landed in the West Indies and the U.S this month with the final four battling it out for a place in Saturday's final in Bridgetown, Barbados. The tournament has produced several stunning results, including the United States team defeating Pakistan and Afghanistan beating New Zealand.
Celtics win record 18th?NBA title
The Boston Celtics won their record 18th NBA Championship after beating the Dallas Mavericks in the NBA Finals. The Celtics won the best-of-seven series 4-1 with Jaylen Brown crowned as the Series MVP. Meanwhile the New York Liberty lead the way in the WNBA Standings after an impressive start of 15-3 from their opening 18 games.??
DeChambeau and Yang secure major wins in June
Bryson DeChambeau won his second U.S. Open title, winning by one shot at Pinehurst No. 2. Similar to the opening two majors of this year, SPORTFIVE had 14 clients in the field at a major championship with Akshay Bhatia finishing the highest (T16). The third major of the LPGA Tour season belonged to Amy Yang, who took the KPMG Women’s PGA Championship in Washington.??
Verstappen extends lead at F1 summit
The 2024 Formula 1 season continued in June with Max Verstappen winning both the Canadian and Spanish Grand Prix’s to extend his lead at the top of the leaderboard. This month concludes with the Austrian Grand Prix before attention turns to the British Grand Prix at the start of July.??
Bagnaia continues MotoGP title charge
Francesco Bagnaia made it consecutive MotoGP Grand Prix wins after winning the Gran Premio D’Italia at the start of the month. Jorge Martín remains at the summit of the standings ahead of the TT Assen in the Netherlands this coming weekend.?
Sponsorship in Women’s Sport: The Growth, The Reasoning & The Opportunities ??
Women’s sport is undergoing a remarkable period of growth. Ignited by a surge in interest and viewership from a new generation of fans, this growth has been further increased by wider media coverage, bringing in more awareness than ever before.???
We analysed the impact this has had on the women’s sport sponsorships market, through the lens of Sponsor United’s recent report ‘Women in Sports Marketing Partnerships 2023-24’.
INSIGHTS
UEFA Women’s Champions League Final: Observations & Opportunities??
Explore the growth of the UEFA Women’s Champions League Final and our insights on improving product, sponsor integration, and broadcasts.
5 Quick Questions With SPORTFIVE's CEO Stefan Felsing??
After SPORTFIVE was named ‘The Most Attractive Sports Marketing Agency’ for the second consecutive year, CEO Stefan Felsing shares what makes it a special place to work.
Your Career in Sports Marketing Featuring Amy Marper??
Considering a career in sports marketing? Check out our 'SPORTFIVE Careers' interview series featuring Amy Marper discussing her role as Senior Sales Manager at SPORTFIVE.
SPORTFIVE BUSINESS
Empowering Girls: LEGO's Team Unstoppable Inspires Progress and Resilience??
Swimming Australia Partners with SPORTFIVE to Expand Commercial Footprint??
SPORTFIVE Expands German Football Presence in U.S. with ESPN Agreement??
SPORTFIVE Named 'Most Attractive Sports Marketing Agency' for Second Year??
SPORTFIVE and Project MJK Partner to Explore Global Market Opportunities for Jürgen Klopp??
SUCCESS STORIES
Volkswagen: Soccer Passion Accessible to All Fans with Touch2See??
In support of Volkswagen's partnership with the French Football Federation, SPORTFIVE ensures French team matches are accessible to visually impaired fans.
CEO/Founder, UBsports, the revolutionary new site / apps housing the only complete B2B/B2C ecosystem for sports and wellness. If you're a sports/tech startup investor or athlete, we want to speak with you! (hit button)
8 个月Nice synopsis of sports this past week, and congrats Sportfive! Making waves!