Sport Business Review July 2023
Welcome to the very first edition of the monthly news digest of?BEYOND THE MATCH?- the SPORTFIVE Magazine. Each edition is carefully curated by SPORTFIVE experts, aiming to provide an?insightful view on everything in sport and sport business.
Sport inspires generations and arguably creates some of the most significant moments in our society. Sport is also recreational and an important cornerstone to promote health and wellbeing. Additionally, it is also a business and provides a pivotal platform for brands to enhance their marketing mix.???At SPORTFIVE, we strive to look into sport business through various angles, sharing the latest insights, news and expert opinions, as well as success stories in our online magazine,?BEYOND THE MATCH.???We would love to hear your thoughts about our monthly news digest, discuss the insights shared and answer any questions you may have - let's connect on?LinkedIn.
Yours in sport,
Before diving into the depth and breadth of sport business and the latest updates from SPORTFIVE, here are some of July’s sporting highlights:?
Double Delight on the Course?????
SPORTFIVE clients Brian Harman and Akshay Bhatia, two left-handed players, made it a historic weekend for SPORTFIVE towards the end of July with their respective victories at the 151st Open Championship and the Barracuda Championship. Harman's victory at Royal Liverpool ensured SPORTFIVE clients hold two of the four golf majors for 2023 after Jon Rahm's triumph at The Masters earlier this year. Rahm also featured in the top 10 at The Open, as did two of our other clients, Tom Kim and Matthew Jordan.?
BVB In The USA???
Bundesliga giants Borussia Dortmund touched down in the USA for their pre-season tour which will see them face San Diego Loyal, Manchester United and Chelsea as they prepare for 2023/24 season. SPORTFIVE are proud to have been BVB's exclusive marketing agency since 1999. This includes the running of their English-speaking social media channels (@BlackYellow).?
Matildas Shine Bright????
1.24 million viewers tuned in on Channel Seven in Australia to watch the women’s football team open their FIFA Women’s World Cup campaign against Ireland, outperforming the Ashes test viewership by threefold.??
New Zealand Make Historic Start???
New Zealand celebrated their first-ever FIFA Women’s World Cup victory with a 1-0 triumph over Norway in the opening game of the tournament.??
Alcaraz Sparks New Era In Tennis????
Carlos Alcaraz's epic victory over Novak Djokovic in the Wimbledon final sparked discussions of a new era in tennis as the rising star took the spotlight from the seasoned champion.?
Vingegaard Reigns Supreme????
In a thrilling Tour de France, Jonas Vingegaard emerged as the triumphant cyclist once again with a dominant display.?
Verstappen's F1 Dominance?????
Max Verstappen continued his F1 dominance with three more victories in July, including at the Hungarian Grand Prix which secured Red Bull’s 12th successive win, surpassing McLaren's 11-victory streak set during the 1988 championship.?
Messi Mania in Miami???
Lionel Messi started life at Inter Miami in typical Lionel Messi style with an injury-time winner against Cruz Azul. The Argentine joined the MLS side in a unique deal that includes revenue-sharing agreements with Adidas and Apple.?
We hope you enjoy this newsletter and welcome aboard!
HIGHLIGHT OF THE MONTH
WHAT ARE THE BEST BRAND PLACEMENTS IN SPORTS?
Sport is such an attractive market for brands to advertise in, but like all businesses, they will want to know that their investment is getting the right exposure. This can be achieved by having really clear placements – football team front of shirt sponsor for example – or in more creative ways that further reflect the brand within the advertising.??In this feature, we analyse how business can select the best brand placements to fit their objectives and take a look at some of the standout examples within sport.
INSIGHTS
Fans, Brands, and Broadcasters
The FIFA Women's World Cup 2023 in Australia and New Zealand marks the beginning of a new age of women's football.?
The Importance of?Social Media for Athletes
Social media has become a crucial tool for amplifying messages and brands for athletes.
领英推荐
Why In-Game Advertising Should be Part of Your Marketing Mix
Gaming industry influences modern culture through cross-industry collaborations with sports, music, fashion, and film.
SUCCESS STORIES
LA Lakers x Bibigo??
SPORTFIVE secured the LA Lakers' first international partnership with Bibigo, leveraging its global network.
RC Lens x TikTok??
Utilizing TikTok to engage fans of Racing Club de Lens and increase reach beyond traditional fans.
Hospitality in Sport?
An insights look into hospitality at sport events in collaboration with social media influencer The Padded Seat.
SPORTFIVE BUSINESS
SPORTFIVE Helps Jon Rahm?Score Partnerships with?Blue Yonder, Callaway and Santander
BBC to Broadcast?Netball World Cup 2023
IN OTHER NEWS
Powering Progress - SPORTGIVE??
SPORTFIVE is using the power of sports for positive change, empowering people and create a brighter tomorrow.
Media Entrepreneur / Founder of EMBA (Europ?ische Medien- und Business-Akademie)
1 年Congrats: Great idea David. Go strong forward ???!!