Sport for Peace and Development - Chicago suffer violence wave and Nike attack with marketing strategies

Sport development is the promotion of sports activities for the community. Successful sports development depends largely on effective partnership and networking with a wide range of community groups, service providers, facility operators, National Governing bodies, local authorities and voluntary groups. Invest in sport for development is part of the Social Responsibility of companies around the world.

Chicago is facing a violence wave since 2016. The city's overall violent crime rate is higher than the US average. Basketball is consider the street sport number one in Chicago. Due to this issue the number of children and youth in the street reduced drastically. Nike developed a proper social program after to buy a church and prepare it as a sport place for basketball practices.

The Church of the Epiphany located in Chicago recently underwent a radical makeover at the hands of Nike. Dating back to 1885, the antique structure has been converted into a state-of-the-art basketball facility, complete with custom floor markings, stained glass windows, modernized lockers, as well as an integrated weight room.

The brand new Chicago Just Do It Headquarters is open to local hoops teams throughout the week with public admittance scheduled on Saturdays and will be used to help further develop the city’s up-and-coming basketball talent. As reported by ABC7 Chicago, former Bulls superstar Scottie Pippen recently dropped by, sharing tips, tricks and invaluable life lessons. Congratulation Nike for this brilliant initiative! The world needs more initiatives like this project - branding city to be socially responsible! @Nike #NIke #Justdoit #chicago

To learn more, be sure to visit Nike’s online site: https://www.nike.com/us/en_us/e/cities/chicago/risechicago