Spooktacular Brand Awareness: Unmasking Our Halloween Giveaway

Halloween this year was an absolute blast, and I'm excited to give you an inside scoop on the brand awareness campaign we conjured up for the occasion. If you're ready to embark on a journey of candy-filled suspense and creative content, buckle up because it's going to be a wild ride!

Candies in a Jar: The Sweet Mystery Unveiled

To kick things off, we decided to host a Halloween giveaway that would not only get our followers in the spooky spirit but also pique their curiosity. The challenge? Guess the number of candies nestled within a jar. Simple, right? But it's amazing how such a straightforward concept can stir up so much excitement.

Now, to make things even more thrilling, we needed the perfect jar. While shopping for Halloween decorations at Spotlight Singapore, I stumbled upon the ideal candidate. It was the jar that would hold the key to our grand prize—a sleek and top-of-the-line ONYX water purifier.

Showroom Magic: Where the Guessing Game Comes to Life

I knew we had to take it up a notch. So, we decided to create a Halloween wonderland right in our showroom. The jar found its new home in a carefully curated Halloween corner, complete with eerie decorations that beckoned our followers to come and take a closer look. After all, what better way to make an educated guess than to see the candies up close and personal?

Lights, Camera, Action: Stop Motion Shenanigans

Static photos would only take us so far, and that's where creativity took the reins. We came up with the idea of crafting stop-motion videos that would not only provide a sneak peek at the candy collection but also add a fun twist to the guessing game.

Our first stop-motion masterpiece unveiled the nine different kinds of candies residing within the jar. From Mentos to lollipops and Ferrero Rocher, we wanted our followers to have a visual feast of shapes, sizes, and flavours. The result? Over 30 likes and 11 shares on our reel—a creative collaboration that Philip, Austin, and I thoroughly enjoyed.

Guessing the Magic Number: A Halloween Miracle

But the thrill didn't stop there. We had a second stop motion up our sleeves, one that would reveal the total of candies in the jar—a number that held the power to make someone's Halloween dreams come true. Drumroll, please... 110 candies! And guess what? We had a follower who nailed it, guessing the exact number and winning our fantastic ONYX water purifier.

A Spooktacular Success

In a blink, our Halloween brand awareness campaign was over—a whirlwind of creativity, suspense, and festive fun. With nearly 200 comments on our post and the excitement still lingering, it's safe to say our Halloween venture was a resounding success. Thanks for joining us on this spooktacular journey, and stay tuned for more adventures on the horizon! ???? #HalloweenFun #BrandAwareness #SpookySuccess

Incredible Team

A big shoutout to our incredible team for making our Halloween giveaway campaign a smashing success! ?? Philip and Austin, you brought the photos and our stop-motion videos to life. And to Kristy, our graphic designer extraordinaire, your eye for design added that special spooky touch to our campaign visuals. I couldn't have done it without each of you, and I'm grateful to have such a talented team by my side. Here's to more fantastic collaborations in the future!