Sponsorships 101: Understanding the Language and Building Lasting Relationships

“Alone we can do so little; together we can do so much.” - Helen Keller

Securing sponsors might seem daunting, but with the right approach, it can be a rewarding experience for you and your potential partners. Learn how to align your goals with those of potential sponsors, highlight the unique value you bring, and ensure a smooth collaboration that delivers results for both parties. Remember, sponsorship is as much about relationships as it is about business, so take the time to nurture those connections and follow through on your commitments. With a thoughtful approach, you’ll be well on your way to securing successful sponsorships. I talked with Roberta Vigilance about How to Secure Sponsors Successfully.

Roberta Vigilance is the author of the book series 'How To Secure Sponsors Successfully.' Roberta is a trusted partner for event planners and nonprofits in the United States and around the globe, specializing in educating and advising sponsorship seekers on securing sponsors, enabling them to get funding for events they are passionate about.“Alone we can do so little; together we can do so much.”

There must be a win-win. It is a partnership that you are getting into, and that's why it's so important to know the value you're bringing.