(Sponsored Partnership) 5 Social Platforms That Will Dominate Usage In 2024

? Welcome to From Social Media Manager to Chief Marketing Officer Exclusive LinkedIn Newsletter ??

*Sponsored Partnership with Meltwater

In today's letter, I'm explaining the usages of 5 social media platforms that will dominate the mass-adoption, and it's an opportunity for you to discover how.

• Summary1. Snap Inc. : the avant-garde is moving towards AI2. LinkedIn : the growing acceleration of the creator-economy3. TikTok : the rise of monetization4. Instagram : the internal contender in the battle for social media dominance with Reels and Threads5. YouTube : the growing enthusiasm of Shorts

Snap Inc. : on the way of AI

• The most downloaded application in 2023 ahead of TikTok and still featured among 18/ 25-year-olds
• Important product development around AI and augmented reality within My AI and acceleration of the feature to gain more traction on this matter
• Strengthening immersive experiences and creative campaigns to get closer to the "natural and real" in order to arouse a real commitment, truer in short
• Reinforcement of the user experience and recruitment of celebrities on the platform to increase their growth (cf: Karim Benzema)

LinkedIn : the growing acceleration of the creator economy

• The evolution of LinkedIn and the platform has evolve so much and its content distribution algorithm makes more thought leaders visible as they should be, highlighting less personal content and promoting more expertise content though leadership is valuable and help more individuals to nurture their voice on the platform
• Growing engagement of business pages with the ability to convert directly with their prospects and customers
• LinkedIn has announced a series of Creator Mode updates that should be rolled out in the coming months, including the removal of profile hashtags, the move of the About section to the top of profiles
• Presentation of the possibility of choosing between a Follow or Connect button
• Access to all members of the social network tools previously exclusive to Creator mode, anyone, especially those who do not identify as creators, can now use them to pursue their goals on LinkedIn

TikTok : the rise of monetization

• TikTok is the most downloaded social platform of the year 2023 ahead of two other popular video applications: YouTube and Disney+
• TikTok continues its acceleration to feed its 1 billion users with the multiplied snack content and global trend generator as the #1 research engine for the genZ mainly
• TikTok has launched a native application for the Apple Vision Pro, the mixed reality headset recently launched by Apple, another way to reach creators who want to immerse their audiences on longer videos
• Faster growth for creators with the emergence of LIVE and the rise of gaming. With the golden age of AI evolving on a daily basis, in front of our eyes, live streaming is already a true beneficent of this technology and the entry of TikTok LIVE in this interesting market shows that is truly helpful for creators
• Brands can leverage their proof by creating educational content related to their products or services especially on TikTok to address a true proposition. It’s a new era of edutainment (education and entertainment). This approach not only showcases expertise but also adds value to the audience within compelling information.
• Today's consumers are heavily influenced by reviews and recommendations from trusted friends, family members, peers and influencers

Instagram : the internal contender in the battle for social media dominance between Reels and Threads

• Facebook Instagram Meta plans to automatically offer AI-generated content to upload to Facebook, Instagram and Threads. In partnership with Google, OpenAI, Adobe and Midjourney, they will develop a common technical standard for the identification of this content
• Reels format has the greatest reach on the platform with a noticeable margin well ahead of image publications, carousels and live
• Instagram launches Grid Preview to see what your photos and carousel posts will look like on your feed
• Threads launches the test allowing users to save their publications, even more, they will be able to save all the messages they have liked on the web

YouTube : the growing expansion of Shorts

• YouTube has launched Live In Short Feeds and this feature allows creators who broadcast vertically to be discovered in the Shorts recommendation newsfeed of users
• YouTube plans to introduce more AI-based tools to help creators in the production of content and accelerate their scale in the platform. They've launched in 2023 Dream Screen" a tool for YouTube Shorts that will allow creators to use prompts to generate video or backgrounds for their content
• YouTube aims to take advantage of generative artificial intelligence in a bid to further bolster its leadership in the creator ecosystem
• YouTube Shorts generates more than 70 billion daily views and has seen a 50% year-over-year growth in channels uploading short films
• YouTube aims to expand the monetization possibilities for creators, building on the 3 million channels already registered in the YouTube Partner Program
• YouTube has experienced a substantial growth in the television audience with more than a billion hours of content viewed on the TV with a growth of + 400% for creators whose content is mainly viewed on television

In partnership with Meltwater I'll share and explain my views on what's effective for your business growth on social media platforms in 2024. I'll comment their fresh brand new Social Media Report 2024 that you can download directly here and you will be able to join me for ask everything you need in the Q&A session ??

Take a seat and join us on Thursday 14th March 10am UTC+1 for this insightful webinar session, and I'll speak in french to address this to the francophone market where Meltwater has their main clients.

? If you're keen to be interested within my forecasting speaking engagements ?? I'm always open to elevate, growth and nurture your corporate organization about relevant topics that I'm covering and also on-demand, please reach out to me directly through my website ?? Spread the words and share your thoughts on the comments section ?

Stay align and take care ?

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• www.ah-mais-lis.com
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• https://beacons.ai/ah_mais_lis

Sincerely ??