Spona Stars Branding – Spring 2024
Now that summer is approaching, we'd like to introduce you to the outstanding stars of digital marketing who have impressed us this spring. Among the many providers on the market, these five caught our attention.
These agencies have stood out for their diverse services, innovative projects, strong social media presence and visionary leadership. Their reputations and the impact of their work speak volumes.
Read on to find out more about their case studies, client lists and current projects. Whether you’re a seller looking for inspiration or a buyer looking for a new project partner, we've got you covered.
The Spona Digital Marketing Stars for Spring:
Hello Better?
About the Seller
Hello Better is a leading strategy consulting firm based in New York City that helps individuals and organizations achieve their goals. With a team of experienced entrepreneurs, they offer a wide range of services to diverse clients, ensuring that they customize a solution for each goal. They incorporate ethical behavioral science into all aspects of their work, recognizing the close connection between business, brand, design, and behavior.
One of Hello Better’s recent projects involved designing unique stories for four Microsoft divisions while staying true to the core of the Microsoft brand. They designed customizable and thoughtful visuals for each department to ensure they fit in well with the larger Microsoft brand. These designs were flexible, directional, and used at events and promotions. The Microsoft departments were MS Connected Community, MS AI, MS Black History Month, and MS Research.
The core philosophy of Hello Better focuses on integrating behavioral science into all departments of the company. They start with the human element, from brand positioning and interaction shaping to product design and science-driven monetization.
Se?or
About the Seller
Se?or has been recognized as Croatia’s best and most effective marketing agency known for its smart strategies and people-relevant, result-oriented solutions. They are an independent communications and branding agency known for combining smart strategies, innovative concepts, and excellent execution into effective, non-intrusive communications that resonate with people. As creative problem solvers, they work on various projects, from developing telecom platforms to rebranding organic food companies to pro bono work for environmental NGOs, always looking for innovative solutions. In their eight years in the industry, they have earned a reputation as one of the most creative agencies in Croatia. They were awarded the Best Marketing Agency in 2021 by the Croatian Association of Communication Agencies (HURA) and the Grand Prix at the Effie in 2022 as the most effective agency.
Se?or played a crucial role in repositioning FOREO, a global leader in the tech beauty industry, by refreshing the brand to reflect its premium status in over 80 countries. The project included a comprehensive brand facelift for a new, unified visual identity that puts FOREO front and center.
FOREO's key attributes are technology, beauty and optimism. This transformation was achieved through a detailed overhaul of brand communications and visual identity, including the creation of a brand book and over 140 new photos and videos. These changes were designed to maintain consistency across all markets while highlighting the brand's unique benefits.
领英推荐
Percept Brand Design?
About the Seller
Percept Brand Design is a well-known agency in Sydney that specializes in brand design. Founded in 1997, Percept has grown into a mid-sized agency offering branding, packaging design, visual communications, and website design services. With over 10,000 projects for more than 1,000 clients, the agency can meet a wide range of client requirements. Percept forms genuine partnerships with its clients and focuses on their best interests in every project. The skilled team provides effective solutions to improve the visibility and impact of organizations, whether clients need targeted services or a full-service approach. The team is dedicated to developing impactful branding in print, digital, and environmental media to enhance business performance. Percept is always open to new business inquiries and invites potential partners to explore their work online and discuss future projects.
Percept was faced with the challenge of developing a rebrand for Gridcog, an energy software company designed to help large utilities transition to a decentralized and carbon-free future. The goal was to create a new brand image that accurately reflected Gridcog's business and its platform. Percept created a strong brand positioning that inspires confidence in economic and environmental performance. ?This rebranding initiative included redefining brand positioning, developing a new brand identity, and designing the UX/UI for their updated website. This new identity has been successfully integrated into the website and effectively presents Gridcog as a leader in the energy sector.
Tribe47
About the Seller
Since its inception in 2016, Tribe47 has grown from a small group of passionate marketers to a dedicated team providing outstanding services to online brands in areas such as B2C fast commerce, food delivery, and health and wellness. In the beginning, Tribe47 thoroughly screened its specialists to match the vision of a versatile marketer, leading to the creation of a custom talent development program in 2018. Since then, Tribe47 has improved its processes and project management to better support clients' online growth.?
In 2022, in response to the challenges posed by less effective advertising algorithms, Tribe47 expanded its creative marketing capabilities by hiring skilled graphic designers and copywriters. This strategic move improved the company's ability to deliver compelling marketing campaigns.?
One of Tribe47's partnerships exists with The Happy Pear, an Irish brand that promotes a vegan lifestyle. This collaboration involved the implementation of a full-service launch and growth strategy. The Happy Pear, known for its stores across Ireland, offers a wide range of 60 products, seven online courses, five cookbooks, a mobile app, and has built a community of over one million health-conscious people. The partnership focused on expanding The Happy Pear's reach and enhancing its market presence by leveraging its extensive product range and engaged community to drive growth and further the company's mission.
Unusual
About the Seller
Unusual is an award-winning full-service digital agency known for its extensive expertise in 3D production, blockchain, digital strategy, e-commerce, graphic design, web design and development, with a strong focus on consumer products. The agency is characterized by its exceptional capabilities in branding, strategy, naming, performance marketing and a wealth of other digital services. Founded by three industry veterans with a combined 40 years of experience, Unusual has successfully worked for 300 brands across 50 industries, generating over $2 billion in revenue for its clients. The team's extensive track record includes launching more than 300 products and winning top awards at prestigious events such as Cannes and D&AD, emphasizing their mission to make the world an extraordinary place.
Unusual took on the challenge of differentiating Oku, a sustainable CBD energy product, in a confusing energy market dominated by excessive branding. Unusual designed a brand identity that focuses on "conscious energy" – the kind of energy that supports the activities that matter most to the individual, whether it's time with family, hiking or gardening. The branding includes a unique spokesperson, a floating monkey, which embodies the brand's ethos by encouraging consumers to focus on what truly brings meaning to their lives. In line with the brand's commitment to simplicity and nature, Unusual has designed minimalist packaging that harmonizes with Oku’s natural ingredients. This straightforward approach helps Oku stand out in a market that is usually flooded with information.
Thank you Spona