Split AND Test?

Do you know your audience (incoming traffic) well?

If you aren’t split testing most likely you don’t know as much as you think. 

Traffic means nothing if that traffic isn’t engaging or reacting to your content.

When you watch a commercial or see any advertisement, do you notice that certain things catch your attention and other things don’t?

Believe it or not there is a team of content strategist sitting in an office somewhere who are creating strategies that will appeal to different types of audiences.  

Throwing up one piece of content without SPLIT TESTING it in most cases contributes to failure and limits your revenue stream to one audience.

If you split test in the early stages, you can test out different content and copy to see which audiences stick. The ones who don’t stick you can analyze their behavior and create a strategy to appeal to those who did not engage.

Once you find the winning content that shows the desired behaviors (sales or signups) at that point you can begin to scale strategically and effectively. 

Think about it…

If you want to grow as a business, you must constantly curate content to expand your brand’s appeal among the market.  Not knowing every detail of your sales process on-line will cause you to lose unnecessary budget and potential sales.

The end results?

Split testing = getting to know your audience

Getting to know your audience = sales/sign ups

Do you know your audience and do you REALLY know what they want?

Samantha Glover

Mathematician |Marketing Strategist | Growth Expert

(651) 321-8346

www.Boxofambrosia.co/