The Spirit of Maui Endures
This past week, I had the opportunity, a truly touching experience, to co-present with Drew Bolen and Shannon White a creative presentation to Maui's Food Bank. And before you read anything below, if you can, please download these files and post them anywhere and for as long as you can. Please.
An initiative that was kicked off by OAAA, Drew Katz, Jodi Senese and other leaders in the #OOH space, to help the thousands of people suffering in Hawaii.?
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Drew, Shannon and I initially had a discovery call with Marlene Rice, Development Director at the Maui Food Bank, where she told heroically gut-wrenching stories of how the people of Maui have come together, even amidst such great loss. How they at the Food Bank have been serving 20,000 lbs of food a week and well over 250,000 pounds to date, despite facing the loss of so many friends and loved ones. We shared a lot of personal stories, not that anything can compare to what she was going through, but really to let her know that our minds and hearts have been in a similar place and we were using those experiences to have empathy and create a campaign that ideally will be something we can build on for years to come… as Maui will with out a doubt take years to recover.
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When we presented, there was a sense of collaboration, constructive critique and a lot of hope of what we'll be able to achieve. No egos, just hearts on the table working to create something emotionally memorable.?
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Marlene said, as tears rolled down her cheeks, that in her 20+ years of working at the food bank and other marketing jobs, this is by far the most touching design and the most excited she's been for a campaign. I don't say that to prop OUTFRONT STUDIOS up, but instead to highlight how meaningful this project is. The headline of "The Spirit of Maui Endures." goes beyond advertising, marketing or agendas. It's one that connects us as people. We all know what loss feels like. We all know what it takes to get back up, despite the pain… to move forward… to rebuild the world around us. "The Spirit of Maui Endures" is not a cry for help so much as it is a statement about the resourcefulness, pride and heart of Maui. Even without anyone's help, I have zero doubt after talking to Marlene and Richard Yust , Executive Director at Maui's Food Bank, that they will be fine in the end. However, after hearing and seeing the stories of the families and people of Maui, I want to be a part of that spirit of Maui. I want to do all I can to help.
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I say all this to say that we can't do this alone.
We in the advertising community… whatever your role is… we cannot do this alone.
To have a campaign that has positive change and impact… heart. It has to go beyond collaboration with our clients. We have to want to have discovery and not just learn about a product or feature… but to learn more about the spirit of the person. When we do that, it's then that we discovery the true shining treasures that make our jobs worth it and meaningful… the treasures like the spirit of Maui.
Please download the files and post where you can.
Successfully executed over 150+ unique Transformation & Innovation projects for fortune 500 companies
1 年?? for all those still looking to help people impacted by the #mauiwildfires #GMA vetted these 6 organizations providing relief (link) ?? https://www.dhirubhai.net/posts/patrickmaroneysap_how-to-help-maui-fire-victims-from-afar-activity-7096814893609209856-MK_4?utm_source=share&utm_medium=member_ios Tags: #mauistrong #maui #charity THE MAUI CENTER Maui Food Bank Good Morning America
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1 年I like the flare effect on that - it looks really good Eddy
Associate Director at Omnicom Media Group - OMG
1 年Love this so much! You’re creativity spans so much further than billboards & spreading this message is an example ??