Spin at the Sandbar Creates Exciting Member Engagement Opportunity at Champions Run
BoardRoom magazine
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Like many clubs during COVID, Champions Run in Omaha, Nebraska, needed to create alternative member engagement opportunities.
“And since our pool deck is so popular, we thought we’d offer a fun and unique fitness program that was outdoors by bringing our spin bikes to the Sand Bar (the bar by the pool),” explained Ben Lorenzen, the club’s creative director and director of aquatics and fitness.
Offered every Thursday night throughout the summer, the Spin at the Sandbar is easily one of the club’s most popular fitness classes. “It continually sells out!” Lorenzen remarked. “Demand for the class was so high we had to find a way to bring more spin bikes to the bar.”
Spin at the Sandbar is a unique 30-minute “reggae ride” that involves socializing, biking and tropical cocktails. “Spin at the Sandbar provides a unique setting where your fitness level doesn’t matter; as long as you like to have fun, you’ll enjoy the class. And halfway through the workout, the bartender serves tropical drinks for the cooldown ride,” Lorenzen continued.
Spin at the Sandbar has brought in many people who have never taken a group fitness class at the club, and the class continues to create excitement among happy members. If you’re looking to implement something similar at your club, Lorenzen suggests “Taking your members to a unique place at your club and work out there. It’s super easy to do, whether it’s at the pool, on the course or somewhere else at your club, members are always looking for unique fitness engagement.”??BR