Spike in Native Ads - Part 1

Hello folks,

I realised, its been a year since I posted my last article on #LinkedIn.

It was my mistake, I ignored my passion, but what to do sometimes circumstances don't allow you to stay with the rhythm. Yes, it is .. pencils, pens all have performed salsa between my fingers throughout my life. Nostalgic is the days when I used to represent my class in poetry competition.. ??

Well, I will not stretch it further and would prefer to talk about the "Spike In Native Ads" ..Do you understand Native Ads?

Well, I will explain to you. These are the sponsored Ads on newspaper websites mostly.

Indeed, many of us may not know what are the Native Ads, but these are emerging as one of the leading alternatives to highly competitive platforms such as Facebook, Google, Instagram etc.

But why news websites only? The reason is their diverse footfall. If you get the time, surf on Times of India , The economic times websites, scroll extreme down and you will view the square windows of Ads with an attractive line as the post's caption.

Image Source: Google

This is one of the niche categories of Media buying where the targets would be mostly news lovers of different age groups. However, the audience - a news lover audiences too have a buying capacity.

Taboola, Outbrain, Revcontent and Mgid are one of the popular native Ads platforms. These platforms offer diverse services to the publishers.

I admire these platforms for their flexible policies, see the regulations are there, but these alternatives offers a stage to break the monotony of existing social media giants.

The competition is comparatively less, but less doesn't mean low. It ensures product recognition and conversion too like any other social media platform. When you are new on FB Ads manager, it will take a minimum of 4 months to identify the right targets through customer interest, in technical language we call it as algorithms. Same formula applies on Google.

You can say, the hassles of competitive keywords becomes negligible there.

This platform defines the demographics such as interest, age, location, where each session may last from to 30 mints. Session , it means the time a user spent on a particular Ad. These Ads are 99% in an article form.

This is just a gist I wanted to share with you all.

In my next article, I may focus on the technical side of it.

Remember guys, each marketing platform is unique in features and benefits, its up to your strategic marketing management that how you leverage media buying effectively.

It is not necessary to vomit your produce on the platforms where you can not find your target audience. or is it? Did you flood the social media with your product Ads?

Keep thinking, stay connected.

Regards

IC