'Spider-Man: Across the Spiderverse' is About to Cast a Huge Web While 'The Boogeyman' Will Be Scaring Very Little - Ticket Sales Tracking (5/29-6/1)

Hi,

I've been tracking ticket sales for movies recently at my two local NJ AMCs that do fairly well.

Last week, Disney proved once again that Memorial Day is a lucrative slot as The Little Mermaid?out swam both Thursday's?$5.01M?and Friday's?$23.68M?raw predictions for a lower than actual Wed+Thurs+Fri?$29.19M?estimate. While the?$200M?production maybe a struggle for overseas, the Mouse House proved, once again, they can continue to churn out their old stories to domestic success.

Next up this Summer are two staples of modern moviegoing with both a superhero and a horror title. Dawning the mask again is?Spider-Man: Across the Spiderverse, while?The Boogeyman?is coming to get ya. Five years after the revolutionary Academy-Award winning feast, Miles Morales and friends are swinging back into theaters to as great, if not better, reviews than the first. With five years of build up, it is to be seen whether we are on the cusp of the rare break-out sequel to far surpass its predecessor. Due to the highly-anticipated, superhero nature, we will be using?Guardians of the Galaxy Vol. 3?as a comp. Ready to scare audiences,?The Boogeyman?is here to prove it deserves to belong on the big screen after initially being made for Hulu. Given its small contained horror nature, we will be using?Barbarian?as a comp. I have recorded ticket sales for this Thursday and Friday for 3 Days. The green bars are how much ticket sales increased from day to day.

What feels like a rarity these days, we're looking at a breakout sequel over here. Yes, it is no surprise that a Spider-Man movie is doing well, but what was once seen as an unnecessary addition, Spiderverse is now deemed as a visual spectacle and it looks like audiences are quick to turn out for the latest installment. With such strong sales like this, it has to be seen whether the film is actually big or is just over-indexing in these locations. For Thursday, ticket sales had strong growths for an already big title at both locations. At this rate, SMATSV is looking at a?$20.78M?Thursday night compared to GOTGV3. (Things to note:?GOTGV3 had 3D sales to boost some sales, which SM:ATSV does not). For Friday, things are looking just as strong. Compared to GOTGV3, Friday is looking at?$47.04M. Just a reminder, Into the Spiderverse opened to only?$35M?in 3 days**.** As a superhero title, SM:ATSV's high theater capacities come at no surprise. What may be surprising is how it is outpacing an actual MCU title at both locations on both days. The only concern is that Spidey has such strong capacities Friday night, its growth maybe limited, unless theaters decide to add more showtimes...

On the horror side, things are sure looking scary for The Boogeyman. One could say there were strong day to day growth sales throughout the week, but when you start at relatively 0, any increase looks good. At this rate, The Boogeyman's Thursday is looking at?$.345M?compared to Barbarian**.** That's not even including the early access previews. Thankfully, Friday is looking at a better, but still mediocre,?$2.59M?compared to Barbarian. There is no sugar-coating it, these numbers are pretty nasty. As expected, theater capacities are mostly lower at both locations on both days, leaving little impact. Don't be surprised if these numbers increase much as non-IP horror sales tend to skew more walk-up, especially at Theater 1, but let this sign be an omen of things to come. With numbers like these, it might have been best left for streaming.

Overall, that leads Spider-Man: Across the Spiderverse to an opening Th+F of?$67.82M. Remember, this is just opening day, which would be much higher than the original's?$35M?opening?weekend.?Given the lack of 3D and more child tickets, I wouldn't be surprised if these numbers go down a little, but Spidey and friends are currently looking at a?$180M. That's right, almost outgrossing the first movie just in its opening weekend. For The Boogeyman, we are looking at an opening Pre+Th+F of?$3.19M.?If these numbers hold, we're looking at a?$9M?weekend. I guess it's better than the $0 it would've made on streaming, but this still isn't great. The Boogeyman's numbers might be the only terrifying thing about it, but for Spider-Man...Mario numbers, here we come!

I have taken some suggestions to help make this post better. Please comment if you have anymore!

TL;DR:

Spider-Man: Across the Spiderverse:

Thursday:?$20.78M

Friday:?$47.04M

Opening Day:?$67.82M - likely lower

The Boogeyman:

Previews:?$.25M

Thursday:?$.345M

Friday:?$2.59M

Opening Day:?$3.19M