Spice Up Your Ads ????
Google UA historical data will be available until July 1, 2024 ????
Good news for those behind on exporting their Google UA data.?
?? Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024.
?With the discontinuation of data collection, advertisers may have to explore alternative solutions or upgrade to Google Analytics 4, which offers more advanced features for cross-device tracking, machine learning, and privacy controls. However, remember to export your historical data before you lose access on July 1, 2024.
New update to Google’s Dangerous products or services policy????
?? In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bodily harm, particularly if they have been the subject of consumer advisories or product recalls. Enforcement of this policy update will commence on July 3.
??It is recommended that advertisers review this policy update to determine if any of your ads fall within the scope of this policy. If so, remove the ads in question before July 3, 2023.
TikTok Shop launches in Beta?????
??TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release.
???TikTok Shop is an ecommerce solution designed to boost sales and brand growth on TikTok. It allows users to discover and purchase products from their favorite creators and brands in a single, smooth experience. For a limited time, they will be able to take advantage of an exclusive promo offering 0% Referral Fees for the next 90 days.
??TikTok Shop presents a unique opportunity to tap into the rapidly growing TikTok community, where 83% of users say the platform influences their purchasing decisions.?