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Thanksgiving Spending Trends: What to Know for 2024
The Thanksgiving holiday weekend, beginning on Thanksgiving Day and ending on Cyber Monday the following week, is one of the busiest times of the year for retailers.
While Black Friday and Cyber Monday (BFCM) take the largest share of sales during this period, consumers spend on Thanksgiving Eve and Thanksgiving Day on preparations and celebrations.
We’ve gathered some key Thanksgiving spending and holiday sales trends to help you navigate these peak shopping dates.
2024 Cyber Monday Strategies, Trends & Tips for SMBs
Since it was introduced, Cyber Monday has been one of the biggest online shopping days of the year. With 67% of consumers planning to do the bulk of their holiday shopping online, adopting Cyber Monday strategies is crucial whether you have a brick-and-mortar store or sell exclusively online.
How to Create a Holiday Gift Guide to Drive Sales
Creating a holiday gift guide is essential for maximizing sales and offering great deals. Holiday gift guides attract high-intent shoppers (those who are actively looking to buy something), boost sales revenue, and promote your brand.
When creating a holiday gift guide, ensure it’s effective as a marketing strategy by making it well-crafted, personalized for your audience, and strategically distributed so that it can reach your market at the right time.
Writer Spotlight: Agatha Aviso!
Meet Agatha Aviso, our FSB Retail and Ecommerce expert!
What do you enjoy most about writing for Fit Small Business?
"I love that I am learning a lot as I write more about retail and ecommerce. A huge part of becoming (and staying) experts in our fields is staying on top of trends. I enjoy being able to monitor how trends emerge, shift, and even become mainstream."
Fun Fact: Agatha considers herself the memory-keeper of her family. She loves writing down her family stories and taking lots of photos.
Check out some of Agatha's work here: