Spend a few minutes each day and learn about each of your individual customers, simple but effective.
In today’s new world, I am taking extra time to explore who our customers are and to see how they are either helping others at this time or in fact are in need of support themselves.
So today, here are stories of just 2 of our amazing customers, their journey and one is trying to help regional producers and the other is a regional producer looking for support.
The customers are Tulloch Wine & Edible Blooms
OUR STORY
The Tulloch story began in 1838 when James Tulloch arrived in Australia from his homeland of Scotland and settled in Camberwell. James’ grandson, John Younie (J.Y.) Tulloch owned the Branxton General Store and accepted an unusual settlement for a debt – a 43 acre property in nearby Pokolbin. Tulloch took an immediate liking to the property and the five acres of neglected Shiraz vines it contained and undertook his first foray into viticulture and winemaking.
By the 1920s J.Y. had established himself as the largest vigneron in the Hunter and began the tradition of quality and excellence that is now synonymous with the Tulloch name. In 1938 the company was named J.Y. Tulloch & Sons Pty. Ltd. In 1940 J.Y. passed away and his eldest son, Hector took over the reins and was integral in bringing the Tulloch name to prominence with the development of the Pokolbin Dry Red Shiraz and Hunter River White labels in the 1950s.
In 1965 Hector Tulloch passed away and was survived by his wife Eileen and two children, Jay and Helen. In 1969 the company was sold outside of the family for the first time to Reed Consolidated Publishing and so began an era of ownership from outside of the family, which continued until 2001. The Tulloch brand suffered enormously during this period due to neglect at the hands of large companies and multiple ownership changes. In 1973 Hector’s only son Jay became General Manager of the company, a position he retained through the many ownership changes until 1996 when he tired of working for a large corporate company.
In 2001 the opportunity arose to buy back the old family company, J.Y. Tulloch & Sons from the large conglomerate, Southcorp Wines. Unable to resist and with interest from long term friends and business associates the new era of J.Y. Tulloch & Sons began. With Jay Tulloch once again at its helm and its commitment to premium Hunter Valley wines renewed, one of the Hunter’s great winemaking names lives on. Now the next phase of the Tulloch story has begun with Jay’s youngest daughter, Christina, taking on the role of CEO. The Tulloch Verdelho and reinvigorated Pokolbin Dry Red label lead the charge in a portfolio of premium wines that draws on the ability to produce wine styles for all generations.
Edible Blooms Story
Edible Blooms started in 2005 with the humble wish to make people happy with gift ideas that stand out from the pack.
Word travelled like wildfire about delicious Edible Blooms, and from this we quickly grew to deliver Nationally around Australia. Started by two sisters, Kelly and Abbey, Edible Blooms is now located in every major capital city around Australia, Auckland in NZ, London in the UK and Geneva in Switzerland.
We know from years of amazing feedback from our customers that sending an Edible Bloom marks an important moment in time. Whether they are celebrating a life milestone, appreciating and acknowledging kindness, making someone’s day with a spontaneous surprise or welcoming a new human entering the world.
Each of these customer moments deserve a gift that will create a new and treasured memory. Our customers trust us to create smiles - through kind thoughts, generosity, and love - and it is our obligation to honour their sentiments with a carefully made delivery that will create a pure moment of joy when an Edible Blooms box arrives on the doorstep.
Over the years our amazing customers have trusted us with their special moments and asked us to also create hampers and living plant gifts. Of course we said YES! Today Edible Blooms is more like the mecca of amazing gifting rather than just our namesake products and there's so much more in our pipeline of amazing ideas for you!
We invite you to become part of our extended Edible Blooms family - where we say no to boring old socks, unwanted gifts and unfulfilled promises. Deliver smiles and connect hearts.
Kelly and Abbey x
Delivering smiles to our Happy Customers!
Check them out for yourselves at ; https://www.edibleblooms.com.au/ and https://www.tullochwines.com/
Ian Hales is Commercial Director at Engage Interactive