Speed to Sale and Your Unique Advantage

When I write here about bringing speed-to-sale benefits to your dealership, I’m speaking of considerable advancement in how you use data to get cars sale-ready faster to meet consumer demand for quality used cars.

At the core of managing for success from now on is best described by the idea we call speed to sale, which I discuss in my forthcoming book, my third, on an enduring auto dealership's crucial Key Performance Indicators.

Built upon a highly efficient reconditioning workflow based on accountability to time to line and average days in recon metrics, speed to sale describes a holistic dealership culture pinpoint focused on time use to meet consumer opportunities.

A speed-to-sale operator enjoys decisive market advantages:

• More efficient trade efficiencies
• Fact-based control of reconditioning costs
• Whatever the market, faster recon turn to meet consumer demand
• Consumer-facing details to demonstrate the care and quality you put into the used cars you sell to ensure buyer safety and vehicle performance

Our stats tell us that consumers ask about a used car’s reconditioning frequency just slightly less than they do about its history report. Shared reconditioning details educate consumers and build their confidence that you’re concerned and invested in selling only quality used cars.

Because we created reconditioning workflow software more than a decade ago – and have now processed 15 million cars through our technology – we know how to dial in your performance edge.

Most dealerships now employ digital retail technology and services to improve customer engagement. However, that expense and effort cannot deliver its fullest when sales can’t locate the vehicle a customer asks about or answer questions accurately when vehicle details aren’t reachable on the desktop, smartphone, or text-accessible.

Savvy shoppers increasingly ask for further information about the reconditioning done on the car they’re considering. If you can’t show them inspection and repair details from a smartphone, they’ll walk.

Because we created reconditioning workflow software more than a decade ago – and have now processed 15 million cars through our technology – we know how to dial in your performance edge.

Speed to sale is about time efficiency that closes the gap between the assets on your lot or in your inventory pipeline. This practice converts those assets back into cash for you more quickly and sets up a highly productive and measurable rhythm and flow for your recon, fixed, and variable operations.

Slow reconditioning, reconditioning practices that cannot eliminate delays and bottlenecks and that do not hold those responsible for fast and quality reconditioning accountable is a dealer’s most costly money hole that need not be.

Wish to talk about speed to sale and your dealership? Contact me for a private conversation. Dennis McGinn?is the founder and CEO of Rapid Recon.?www.rapidrecon.com

The article originally appeared in the July issue of AutoSuccess Magazine.