Speed Over Perfection: The 3-Step Formula to Ignite Growth

Actionable Marketing Tips to Energize Your Business and Brand

Hey there, growth-driven entrepreneur and marketer!

I’m Barak Orenstein, a Marketing Professional strategist with 23+ years of electrifying brands like Danone, Evian, Absolut and Sodastream.

Each week, I’ll deliver unfiltered, battle-tested tips you can use immediately—no fluff, just results.

My promise: Razor-sharp actionable tactics and tips you can implement to supercharge your growth.

Who This Is For

• Entrepreneurs ready to break through.
• Marketers craving real tactics.
• Founders seeking results.

Who This Isn’t For

• Perfectionists.
• Meeting addicts.
• Risk-averse brands.

Today’s Flash:

A 3-step growth strategy to cut through the noise, connect with your audience, and scale with momentum—not meetings.

Here’s the truth: Marketing isn’t about perfection; it’s about speed.

At Danone, our mantra was: “Execution is the only strategy your customers will ever see.”

The 3 Quick Steps to Growth (AI-Enhanced)

Quick Step 1: Your Painkiller Promise. What nightmare are you solving for customers? Forget features; focus on relief.

How to Use AI for This:

1. Prompt ChatGPT: “List pain points my [target audience] faces when using [current solutions].”
2. Refine it with: “Create a clear ‘painkiller promise’ positioning my product as the ultimate solution.”

Example #1: Sodastream: Say goodbye to plastic waste with fresh, fizzy water made at home.

Example #2: BMW: The Ultimate Driving Machine.

Example #3: Slack: Be Less Busy.

Example #4: Grammarly: Write with confidence—ensure you’re polished, professional, and mistake-free.

Example #5: Else Nutrition: Clean, plant-based nutrition you can trust—for the health of your little one and peace of mind for you.

Get the idea? :)

Your Mission: Be the only solution that eliminates a pain—without creating new frustrations.

Bonus Tip: Donald Miller, author of Storybrand, has a waitlist for an AI tool that can help you crystallize your tagline, headline or power messaging. You can join it here. Why not let AI, trained by one of the world's foremost brand storytellers - create your winning messages for you and your brand?

Quick Step 2: Stop the Scroll. Craft attention-grabbing campaigns.

How to Use AI for This:

1. Prompt ChatGPT: “Generate 5 emotional hooks targeting [audience] around [product benefits]. Incorporate my Painkiller promise and how my brand resolves it.” (Note: The tried and true framework of problem/solution is as effective as ever).
2. Refine with: “Add proof points with data, testimonials, or case studies.”

Example #1: Sodastream: “Plastic bottles? 1 million are trashed every minute. Make the change with one simple SodaStream.”

• Pain Point: Environmental guilt and inconvenience caused by single-use plastic bottles.
• Proof Point: Sodastream eliminates plastic waste with reusable carbonation systems, saving millions of bottles annually.

Example #2: Grammarly "Write your best work without the fear of mistakes."

• Pain Point: Fear of embarrassing grammar mistakes in emails, reports, or resumes.
• Proof Point: "Trusted by 30 million users worldwide, Grammarly ensures you're always polished and professional."

Pro Tip: Pair these hooks with tools like Canva, Ideogram (which I love for easy text to image) or MidJourney for visuals.

Quick Step 3: Launch Like You Mean It. Perfection kills momentum. Speed wins.

How to Use AI for This:

1. Use ChatGPT or Claude: “Write 3 TikTok captions or LinkedIn posts highlighting these hooks: [insert hooks].”
2. Automate posting with Buffer, Later or Hootsuite.
3. Prompt AI: “Create a performance tracking checklist for this campaign.”

Test these campaign posts for shorter periods of time (think agile campaigns of days to a couple of weeks), to to be able to adapt quickly, and double-down on ones that work.

You can start with strategic organic posts (SOC), and boost any that are over-performing your baseline, organic post average.

Quick Tips:

• B2B: LinkedIn story posts.
• DTC: Raw TikTok or Instagram reels.

? Lightning Tip: Launch fast. Learn faster.

?? Your Move:

1. Tried this? Share your wins in the comments.
2. Know someone who needs a wake-up call? Forward this please.
3. Subscribe.

Crushing it together,

Barak Orenstein The Lightning Marketer

P.S. Want weekly sparks of marketing brilliance you can actually use?

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