SPEED IN BUSINESS IS A SUPERPOWER

SPEED IN BUSINESS IS A SUPERPOWER

Business is simple.

?Spot an opportunity to create value, act on it, sell it … then rinse and repeat!

So, if this is so simple, why does it often become so complicated?

The challenge for business today is the increasing PACE of the world.?

Everything is speeding up, and in a hyper-connected, AI-driven world, speed is a competitive advantage … and the lack of it is a business killer.

?The critical customer question today is NOT “Can you do it?”? It’s “How fast can you do it?”

In blunt terms … speed wins, and delay destroys!

●? The person who can get a product to market the fastest wins.

●? The company that can get to high performance quickest wins.

●? The business that can get its suppliers to operate at a more responsive speed wins.

●? The salesperson who can get the customer to conversion fastest wins.

THE FOUNDATIONS OF SPEED

Speed is not a talent or a gift; it is a skill that can be cultivated in any business.

Underpinning the ability for speed are some essential foundations:

●? Speed of thinking: ?The capacity to understand context and concept faster and more completely than your competitor.

●? Speed of decision making: ?The ability to make intelligent choices more often and quicker than your competitors.

●? Speed of communication: ?The skill of sharing your thinking with others so powerfully that they instantly “buy in”.

●? Speed of action: Implementing and integrating innovations and value creation without delay.

●? Speed of correction: ?The capacity to adjust quickly to unexpected outcomes.

IS THERE A SYSTEM FOR SPEED?

This is a multi-layered question.? However, if a single system could drive these foundations of speed, it would be a system for clear thinking and powerful influence.?

A system that allows teams of people to unpack profound concepts quickly and then influence the choices others make to engage positively with those concepts.

The System For Thinking drives the quality of any opportunity, while the System For Influence drives the speed of engagement, by others, with that opportunity.

The systems for thinking and influence can be the difference between no opportunities and highly valuable opportunities.

These two systems may be the most important systems in business.?

VISUAL MODELS AS A SYSTEM FOR THINKING AND INFLUENCE

So what are the power tools for thinking and influence? What is the “mind technology” we need to influence at speed.?

In our world, psychologically powerful visual models ARE the system for thinking and influence.

Visual models are one of the most effective ways to communicate complex ideas quickly and effectively.

They provide a visual representation of a complex idea that is easier to understand and more likely to be shared, increasing the chances of success.?

Well-crafted visual models provide a platform that allows all participants to have an aligned understanding of the idea.

They also help to build trust between parties, as they provide a clear and concise representation of an idea that is easier to understand and is more likely to be accepted.

They create transparency!

COMMUNICATION

Gary Vaynerchuck observes that the internet is shrinking the value of everything but communication.

The hyper-connectivity of the internet has made communication a new superpower.

The job of communication is to replace complexity and ambiguity with clarification and simplification.

When ambiguity is high and communication is low, leaders and salespeople often resort to “just trust me”. Unfortunately, that isn’t enough in today’s world.? “Just trust me” automatically elicits a “why should I” response.

Trust must be built over time, and it can be lost in an instant, so trust is a fickle currency.

This is where visual models become critical.

A powerful, visual model that captures and simplifies complexity and gives it form and structure acts as a blueprint for the brain that can be SEEN and more readily trusted.? It can be “worked through” and “made sense of”.

Leaders and salespeople who use visual models no longer need to rely on just asking people to trust them.?

Letting the audience see a model they can trust leads to a deeper and faster psychology of “sense-making”.

The visual model gives them the following:

●? Visual access to the idea, they can SEE it.

●? Structural access to the concept, they can UNDERSTAND it.

●? Something to pick up, check out and share.

●? A shared platform for communication that creates a common insight into the idea.

●? A communication hack that connects all the dots, for all the participants, at speed.

A well-constructed, psychologically-powerful visual model, delivered with compelling choreography, IS the system for rapid influence … a great visual model IS understanding at speed!

And the bonus is that a visual message is 40% more likely to be shared on the internet than any other form of message.

Great models get passed around!

Is communication a superpower in your business?

Does your whole team have a shared way of working through difficult decisions that can then be turned into decisions at speed?

Does your business have a SYSTEM for clear thinking and powerful influence?

Is your business using visual models to get attention, unpack complexity, captivate the conversation and claim disproportionate mind-share?

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Thanks for reading.

If you want to explore how you can craft your own suite of customised visual sales models that will increase your speed and rate of conversion, here are two ways I can help you create sales certainty in your business:

1.? Join my Create My Models Group Program -

In the Create My Models Group Program I work up close and personal on your core sales models, including your Genius Model, to create a powerful, visual models-based sales story that will make the value of your product or service irresistible … just PM me with "Create My Models" in the message and we’ll take it from there.

2. Work with my team and me privately -

If you would like to work directly with my team and me to take your sales story and structure from ordinary to extraordinary and multiply your sales conversion rate, speed and quality … just PM me and put “Private” in the message, and we’ll set a time to talk.

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